by Cassie Howard | Jan 27, 2016 | Making Money |
I’ve been an entrepreneur for almost 12 years. My last business was a lil’ ol coupon blog that I grew from a couple hundred visitors a day and very little money to 15,000 visitors a day and over $100,000 a year in revenue. Running my blog was fun, but eventually my head just wasn’t in it anymore, I lost my interest in couponing and being frugal, and after having countless people ask me for advice on how they, too, could make $100,000 a year from their blog, I decided to turn to a new business - coaching. I hired a team to manage my blog, and after paying them and all of my other expenses, I was left with $0 in the bank - but I knew deep down that this was the right thing for me to do. I eventually found a business coach that I liked and I hired her in October of 2014. We worked together for a few months and I started offering my services as a blogging coach to the world in February 2015. Unfortunately, I had my target audience (stay at home mom bloggers) completely wrong. None of them wanted to spend thousands of dollars on coaching. Not only that, but I realized that I really just did not love blogging anymore. So of course - I didn’t get any clients in February because of this really big mistake of going after who I thought I was supposed to go after as potential clients. I felt like a total failure. But then - I changed my...
