by Cassie Howard | Jul 23, 2016 | Business Basics |
You know the saying “don’t give people too many options or they’ll get overwhelmed and end up choosing none”? It’s total and utter bullshit. I used to believe it myself, and so I operated my business with the notion that I could never have more than 3 offers available to my community at any given time. And what happened? Sales were slow. Sure, I did okay. I made multi-six figures running my business this way. But I wasn’t progressing to the impact and the income that I wanted fast enough for me. My impatience forced me to try launching MORE than just my regular 3 offers at one point. And then, for a month, I launched something new every week, and promoted it, along with my regular 3 offers, weekly. And well, that’s when my community grew like wildfire and my income BLEW.THE.FUCK.UP. My monthly revenue went from $15K to $30K to $50K to $75K and it is still growing! All because of this one simple tweak in my business. All because I stopped listening to what the “experts” were telling me and did what I wanted to instead. I now regularly launch new offers almost every single week, and since I’m selling DAILY, I can sell these new offers, plus my regular offers, in a way where they are spaced out and appear more exciting to my people. THIS is what stops the overwhelm and boredom from happening. I’ve found that only having a small amount of offers and promoting only those all the time is what actually overwhelms and BORES people. I’ve tried to replicate all of...
