by Cassie Howard | Jul 26, 2016 | Visibility |
The naysayers.The critics.The non-believers. Are a part of everyone’s lives. They are always there, just waiting for the perfect opportunity to tear you down. Crush your dreams and your spirit. But none of that matters. What they believe doesn’t matter, what they say doesn’t matter – So ignore it. You don’t need to prove them wrong. That’s not your job. Instead, prove yourself RIGHT. You know you were born for this, you know this is what you were put on this earth to do, you know that this is your calling. So prove it. How are you showing up every day? Are you putting yourself in front of the right people? Are you giving them what they want and need? Are you being of SERVICE? Are you asking for the sale so you can serve them even more? Prove to yourself you’ve got what it takes to take your business (and your life) to the next level. Because let’s be honest here – Most people will never succeed in life. They may be good at what they do, they may have the passion and drive, they may check all the boxes of the shit they’re “supposed to” do and have and be. But they don’t succeed. Not the way they want to, anyway. Most people simply don’t have what it takes. I know that may sound harsh, but it’s the truth. Of the 10,000+ people in my community, over half of you will never succeed. You will go through life just getting by. Not fully LIVING. And that honestly makes my heart hurt because I know just how possible and...
by Cassie Howard | Jul 25, 2016 | Visibility |
Every day you show up. Every day you put yourself in front of the people that you know need your help. Every day you give everything you’ve got to these people, everything they need, everything they want. And yet, you’re not landing clients the way you thought you would. Your programs aren’t filling up as much as you were sure they would. Here’s why – Showing up is not enough. And that’s all you’re doing is showing up. There’s a particular way to show up and actually make an IMPACT. And when you make an impact, that’s when people notice and want to learn more about you. That’s what leads to more sales, more clients, more money in the bank. There is absolutely a right way and a wrong way to show up and if you’ve been consistent with showing up but haven’t done as well as you anticipared, you’re not showing up the right way. Every day you must show up and – Share your messageGive free, valuable contentAsk for the sale And you must do all of the above properly in the right way, at the right time and in front of the right people. Let me share a story about showing up and a lesson I learned in my own business – For over a year I was showing up every day, giving great value. I asked for the sale. I followed up. I did everything the experts told me to do. I read all the books, took all the courses, hired all the coaches, spent over $40,000 on my education, and yet – Was nowhere...
by Cassie Howard | Jul 24, 2016 | Business Basics |
Writing what you think and thinking how you write and feeling how you feel and doing what you feel – It’s all part of showing upIt’s all part of your message Getting up, writing, sharing, BEING YOU – It’s all part of your message What you’re thinking about right now, what you really want to say, but have been shy about speaking about, THAT is what you really need to say. Listen, people aren’t expecting you to be perfect. They don’t expect you to have your shit together all the time.They don’t expect you to never make mistakes.They don’t expect you to never have a bad day. But they do expect you to show up and SAY SOMETHING. Every day. Because what you have to say, they need to hear right in that moment. Even if it seems insignificant to you, it’s significant to them. That voice inside your head right now is leading the way. Pay attention. It’s trying to take you down the path you’re supposed to go. Stop fighting it. When I tell people they need to show up and share their message all day, every day, they don’t know what that means. And when they do finally get the picture, they still fuck it up because they try to make the message come across “just right”. They don’t just speak what is SPOKEN to them in their mind. When I show up every day and write, like I am doing right now, I don’t have a plan. I don’t know what it going to come out. I just write. Sometimes it takes me a few minutes to...
by Cassie Howard | Jul 23, 2016 | Business Basics |
You know the saying “don’t give people too many options or they’ll get overwhelmed and end up choosing none”? It’s total and utter bullshit. I used to believe it myself, and so I operated my business with the notion that I could never have more than 3 offers available to my community at any given time. And what happened? Sales were slow. Sure, I did okay. I made multi-six figures running my business this way. But I wasn’t progressing to the impact and the income that I wanted fast enough for me. My impatience forced me to try launching MORE than just my regular 3 offers at one point. And then, for a month, I launched something new every week, and promoted it, along with my regular 3 offers, weekly. And well, that’s when my community grew like wildfire and my income BLEW.THE.FUCK.UP. My monthly revenue went from $15K to $30K to $50K to $75K and it is still growing! All because of this one simple tweak in my business. All because I stopped listening to what the “experts” were telling me and did what I wanted to instead. I now regularly launch new offers almost every single week, and since I’m selling DAILY, I can sell these new offers, plus my regular offers, in a way where they are spaced out and appear more exciting to my people. THIS is what stops the overwhelm and boredom from happening. I’ve found that only having a small amount of offers and promoting only those all the time is what actually overwhelms and BORES people. I’ve tried to replicate all of...
by Cassie Howard | Jul 22, 2016 | Planning |
Summer has really been fucking with my productive vibe. I’m used to being up around 5am, working for a few hours before the kids woke up, getting my work-out in, and accomplishing more before lunch than most people did in a week. Lately, 7am (or later!) has been my wake-up time. I have to scramble to work-out, get the kids up and ready for the day, do my mindset work, messaging and eat breakfast before I have to hop on the phone with clients. Needless to say, my productivity has dropped and I’m pissed at myself because I know I can be doing so much more. From the outside looking in, I’m sure it appears I’m getting a shitload of stuff done every day, and that’s true, but it’s nowhere near the amount I WANT and NEED to be accomplishing to reach my goals. From today on, I don’t care if my big ol’ comfy bed is calling me, I’m getting up while the rest of the world is still sleeping. I’ll do what they won’t so I can have what they can’t. I’m back, baby, and I’m ready to unleash a whole new level of hardcore Cassie on your ass! Making sure you get your daily tasks done is just a smart thing to do as a business owner and as someone who will gets what she wants. The phone callsThe follow upsThe messagingThe mindset workThe sales activitiesThe content creationThe community engagement The lead generationThe money trackingThe physical activity All necessary on a daily basis if you want to succeed. All necessary if you want to improve the shitty fucking...
