by Cassie Howard | Dec 2, 2016 | Business Basics |
Earlier this year, I had a dilemma. I had hired a coach, my 4th one of the year, with the hopes of finally cracking the $100K/month goal I’d had set for myself since January. I thought I knew what I needed to do: Just do a big launch, DUH. That’s how everyone else does it, so that MUST be the answer. My coach agreed, as this is how he did all of his launches, as well, and they turned over big profits. So I went with it. I shot the video series. I hosted the webinars. I did the live calls. I invested in the sales page design & copy. I wrote the DOZENS of sales emails. I paid for the Facebook ads. I shared the program on social media. I even went with a super low price-point. THIS WAS GONNA BE IT. I was going to hit that $100K for sure with this launch. I was doing everything right! My coach was so proud of me for checking off every one of the boxes on his list. I was exhausted, kind of annoyed and frustrated I had to go through all the hassle, but if I could hit my goal, I’d be proud of me, too. Want to know what happened next? Nothing, that’s what. Okay, so I shouldn’t say that. It wasn’t that NOTHING happened, it was that nothing BIG happened, which is what I was expecting. My coach was so sure this was the way to go, since it worked for him. But it didn’t work for me. All the other big internet marketers SWORE to me that...
