by Cassie Howard | Feb 3, 2017 | Sales |
One of the most frustrating things about the online coaching world (or any online business world, really, not just coaching), is the amount of people telling you what you SHOULD be doing. And it’s normal to look at those who appear to be mega successful and want to replicate exactly what they do, so you can get the exact same results they are getting, but – That’s not how it works. One BIG lesson I’ve learned over the past 13 years of working online is that you have to do what feels right to YOU. Fuck the rules, ignore everyone, else, go deep within yourself, and do whatever YOU feel called to do. You don’t HAVE to create a funnel You don’t HAVE to spend a penny on Facebook ads You don’t HAVE to spend a month launching You don’t HAVE to do sales calls You don’t HAVE to create sales pages You don’t HAVE to wait until you sell You don’t HAVE to do webinars or calls You don’t have to do a damn thing that you don’t feel called to do. Your people? They want to know YOU. They want to know who you are. They don’t JUST want your how-to’s and step-by-step’s. They want to know who you are as a person, at your CORE level. They want to know what you believe in, what you stand for, what you DON’T stand for. And all of that? All of that is CONTENT! It’s all stuff that you can share, it will help people, and you can make money from sharing it. Remember: They want to know...
