by Cassie Howard | May 23, 2017 | Business Basics |
Just now I was having a conversation with one of my kickass clients and she was telling me that although lots of amazing things are happening for her right now, she is still feeling resistance around putting out content every day, because she was worried that she wouldn’t be able to stay consistent with it – Which is a common problem for most entrepreneurs: “Oh but if I send an email 5x a week this week, I have to do it that way forever” and “Oh but if I post 10x a day on Facebook, I have to do that every day until the day I die, ahhhhh!” When really – No. You don’t. I mean, yes, you DO want to stay consistent, especially when it comes to showing up and sharing your message all day, every day, all OVER the place, but the fear of not being able to stay consistent is NOT the issue. The issue is the way you view “showing up” and “creating”. Can we talk about CONTENT for a minute here? Since when did creating content become such a big deal? Why is it so HARD for some people and so EASY for others? Why can some people knock out 5 posts a day on 10 social media platforms, launch a new offer every week, and send daily emails, when you’re lucky if you remember to post a picture of your lunch on Instagram today? I’ll tell you why – Because one person has figured CONTENT out and the other hasn’t. Simply put, this is what “content” REALLY is: Content is your thoughts, your opinions,...
