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by Cassie Howard | Jun 24, 2019 | Miscellaneous |
One interesting thing that I’ve learned over the past few years is that if you want to get people to buy your stuff, you need to sell to them in a way that YOU enjoy being sold to in.It’s not necessarily about selling MORE (although I do believe selling daily should be a non-freakin’-negotiable), it’s about selling in the way that will actually lead to sales.Have you ever asked yourself why YOU buy things?Have you really taken a good look at the reason(s) you hire people?This is some truly eye-opening shit, I tell ya!Just this morning I went through this exercise and I realized that the way I buy is NOT how people teach me to sell.Interesting.If you look at the way most internet marketers and coaches are teaching you to sell, it usually looks a little bit like this:- Create tons of free content; ideally step-by-step strategies that people can replicate.- Share this content on social media, and turn some of it into free opt-ins you can blast all over with Facebook ads.- Host challenges, run webinars, and don’t forget to make daily livestreams a priority. People NEED to see and hear you before they buy! - When it’s time to sell (usually after a few weeks of giving away all of your best stuff), make sure you plan a big launch. Don’t forget about your Facebook ads. Re-targeting ads are key. They are a NECESSITY!- Create a sales funnel that will give people content, then content, then content, and then BOOM! SURPRISE! Here’s my $27 product that you can buy.. and then my $97 product.. and then my...
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by Cassie Howard | Jun 24, 2019 | Miscellaneous |
You know, there are a lot of people out on the interwebs, talking about how creating an empire, making massive amounts of money, and getting paid to be you is so fucking EASY (including myself). This is correct. It absolutely IS easy. But there’s one thing I want to clear up, as I feel there is a bit of a disconnect –There is a huge difference between EASE and laziness. Ease does not equal sitting on your ass doing nothing. Ease still includes hustle. Ease still includes DOING THE WORK.The difference, the biggest one, is the way that each of these things feels. When you’re being lazy, you don’t feel too good, do you? You often feel bored, your body feels heavy and “gross”, you crave unhealthy foods, you lounge around the house doing fuck all (for the most part), and you just don’t FEEL good (physically or mentally).EASE, on the other hand, feels like total bliss. You find yourself constantly asking how you got so “lucky”. You physically feel ALIVE and well and full of energy. You WANT to show up and get your work done. You’re EXCITED to get your hustle on! And as you do so, the money, the results, the success.. it just flows!Recently Rebecca Ives Rubin posted on her FB, saying something along the lines of “those who hustle the most, win”, and I quickly snapped back with “FLOW-BASED HUSTLE WINS, BITCH!”. (In my nicest voice, ever, ’cause I like her.)Because the truth is – I think “hustle” gets a bad rap. I think people are afraid of the hustle because they think it means they will have to work all the...
by Cassie Howard | Jun 24, 2019 | Miscellaneous |
Sometimes you will need to stop yourself from doing the thing you’re doing, so you can get into the thing you know you’re MEANT to be doing.Meaning – The thing you’re doing may be fun and all, you may be INTO IT, but it is not the thing you feel, deep down, is THE thing you should be spending your time on this moment. I’m talking about LIFE and BUSINESS in general here, but also, very small individual activities you may be doing. It comes down to relentless commitment to your purpose. Doing what you know you MUST because you simply CANNOT. Because you were born for it. Because when you’re in the weeds of it, when you’re actually doing it, you feel lit up from the inside out. You know the feeling when you’re SO in flow, so in the ZONE, that you’re writing up a storm, fingers flying across the keyboard, hustle non stop, words flowing out of you like water flowing down a river, where everything just feels so damn EASY?That’s when you know you’re doing the right thing.That’s when you know you’re on the right track. That is what you need to focus on. Daily. Consistently. Ditch the to-do list and sink deeper & deeper into flow. There is nothing you need to do except go with the flow. BECOME ONE with the flow. (The FLOW is the thing you were always meant to do, if you haven’t caught on to that by now!)Instead of trying to plan out exactly what you will do each day to accomplish your goals and hit those big milestones, focus on getting into flow (and staying there)....
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by Cassie Howard | Jun 24, 2019 | Miscellaneous |
Breaking rules is basically my favorite thing to do. If someone tells me I can’t do something, I will do it. If they tell me I SHOULD do something, I refuse to!Been like this a kid and don’t plan on changing any time soon. #oncearebel #alwaysarebelThey told me I shouldn’t do flash sales because then people would get used to discounts and wouldn’t value my work. I did them anyway. They told me I wasn’t allowed to watch Netflix. That successful people don’t do that. I did it anyway. They told me I shouldn’t charge THAT price (it was either too high or too low). That no one would pay that. I did it anyway. They told me I shouldn’t email my list more than 3 times per week or people would get annoyed. I did it anyway. They told me I shouldn’t check email first thing in the morning. I did it anyway. They told me I shouldn’t work past a certain time because I needed time away from my business and the online world. I laughed and did it anyway.They told me I shouldn’t promote more than one thing at a time or else I would confuse people. I did it anyway. They told me I should prepare before I get on camera (make-up and all) and that I shouldn’t just go live or shoot a video without promoting it first. I did it anyway.They told me I shouldn’t scroll on social media, that if I wanted to be successful, I would avoid doing it. I did it anyway.There are all of these THINGS that people tell you that you shouldn’t do, and that you’re wrong if...
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by Cassie Howard | Jun 24, 2019 | Miscellaneous |
I am not afraid to stand up for what I believe in. I will not keep quiet. I will use my voice to do good.I live for the hustle and am very much anti ANYONE who is ANTI-hustle. Flow-based hustle is where it’s at! I am confused by people who enjoy vacations and taking time off from their work. If it was truly your soul work, you wouldn’t need (or want!) to take a vaction from it! I sometimes compare ourselves to others and immediately feel like shit. Okay, I OFTEN do this. Working on it…I love the hustle and bustle of the city, but also love the peaceful tranquility of the country side, the wilderness, the forest..I love money and know that the more money I make, the more good I can do in the world, so YES I’m always working on growing my income. Wealthy AF, coming right up!I regularly feel like a “bad mom” because I’m not like the others. I don’t enjoy playing with toys or sitting at the park for hours. I despise small talk. Nothing makes me want to curl up into a ball and die more than someone talking to me about the weather. I get up super early (often before 5am) and write, do my inner work, and release all that’s inside of me. My “work” is often finished before most people get up and start their day.I love early mornings and early bedtimes. Coffee makes me go batshit crazy and has be feeling like I’m gonna die. But I love it, so I drink it anyway. What can I say? I’m a rebel. (I only...
