by Cassie Howard | Jun 29, 2020 | Business Basics, Mindset |
I’m going to tell you something that you may not want to hear. I definitely didn’t want to hear it when I was first told this. Yet - it needs to be said, and it needs to be HEARD. By you. By everyone who is either working with a coach currently, or about to hire one. This is the absolute truth: Hiring a coach is not a get-out-of-jail-free card. Hiring a coach because you think that by doing so will somehow magically SAVE you, is a mistake. A costly one. Your coach? Her job is NOT to save you. It’s not to give you a little map to follow and if you do so, you will 100% guarantee you get the result you want. This is not possible, because your coach is not you. Only you can do the work. Only you can fully commit. Only you can believe in yourself. Only you can trust. Only YOU can get the results. I used to be so terrified when I’d start working with new clients, because I would accept responsibility for their results, when it was not my job to do so. I now see that I was doing these clients a huge disservice by not giving them what it was they really, truly needed - which was motivation, encouragement, and support. I didn’t need to tell them how to do THEIR work - THEY ALREADY KNOW. I also didn’t need to give them a list of stuff they had to do in order to GET _____ result because some of those things wouldn’t have felt in alignment for them,...
by Cassie Howard | Jun 29, 2020 | Business Basics, Making Money |
You never know just how much you’re helping someone you never know just how much you’re helping someone You just never know how many people are following, reading, learning, consuming, and growing, from the content that you share every day. It may seem like no one’s listening (especially if your engagement is low), but I can promise you that there are more people paying attention than you think. Often, I find that many people who buy from me for the first time say something along the lines of “I’ve been following you for years”… meaning they’ve followed, read, learned, consumed, and grown, from the content I’ve shared for years before they ever bought anything. If I’d stopped after a few months because no one was buying, that sale would have never come through. Not everyone is going to wait years before they buy from you, of course. Some will buy straight away. Many will buy shortly after finding you and getting some kind of value from what you’re sharing. The point, though, is to KEEP ON SHARING. Because you never know just how much you’re helping someone. Lack of likes or comments or responses to your work, doesn’t mean it’s bad or that no one likes it. There will always be those who consume in silence. Who get value from what you share, but who never engage or say anything. Until one day, they hover over that “buy now” button, and they do, in fact, BUY. Keep showing up. Keep sharing. Keep selling. Because you just never know when that day will...
by Cassie Howard | Jun 25, 2020 | Business Basics, Goals, Making Money |
Do you want to get paid? Then you’d better get used to selling! I’ve heard from so many people that they don’t want to sell “too much” because they’re afraid their community will think they’re – Too salesy Too pushy Too annoying Too desperate I used to believe this crap too, for way too long, and my income reflected this. Now, as I sell all day, every single day, unapologetically, I make so much more money that people are still shocked when they hear me say the numbers out loud. And I’m not even close to where I want to be yet. My point is this – If you want to make more, you need to sell more. But at the same time, give VALUE when you sell. You can’t just show up every day and constantly shout at people to “buy my thing, buy my thing, buy my thing!”, because that, in fact, IS salesy, pushy, annoying and comes off as very desperate. Instead, what you want to do, is along with you SELLING all day long, you’re also giving VALUE all day long. Any type of free content you can put out there, you need to do it. Daily. No excuses. Blog posts Emails Videos Podcast episodes Interviews Instagram Stories Twitter tweets Pinterest pins Instagram photo or video Content is KING, it’s always been king, it will always be king. Which means you need to make content a priority every single day. I schedule a minimum of 60 minutes a day on paid content creation and free content creation. I also show up throughout the day, as...
by Cassie Howard | Jun 25, 2020 | Business Basics, Making Money |
OMG…. Did I really just say that? Did I really just tell you that you should sell more than one thing at a time? Why yes, yes I did. Want to know why I’m suggesting this? BECAUSE IT WORKS, THAT’S WHY. I know, I know. You’ve been told by many people that selling too many things at one time will confuse your audience and then -GASP- they won’t buy anything at all because they will be so overwhelmed and unsure. I’m here to tell you that what you’ve been told is bullshit. Not only is selling multiple things at once easy to do, it’s also more effective. Meaning, more people buy from you. THE MORE YOU SELL, THE MORE YOU MAKE. And not just of the same offer, either. When you’re only selling one thing over and over, people get bored of it. You get bored of it and the energy fades. THAT is what stops people from buying. On the other hand, when you’re selling a few different things at once, you are giving people VARIETY. And variety is the spice of life, baby! Your community wants variety. They want a handful of choices and they want to pick the one that suits them best in that moment. Selling more than one thing at a time is beneficial for a variety of reasons, including – >> Your audience doesn’t get bored of your offer >> YOU don’t get bored of your offer >> You give people options and THEY get to make the decision on what you buy (we all like to feel as though we’re in charge,...
by Cassie Howard | Jun 23, 2020 | Business Basics, Making Money |
Here’s the dealio: You don’t have a system for consistent sales. It’s important for you to understand that in order for more sales to come into your business, you need to have a strategic plan in place, and systems implemented. This is key to increasing the revenue in your biz. You aren’t telling people how to buy from you. Listen, if people don’t know what you sell, how it helps them, and how they can have it (ie. BUY IT from you), they won’t be buying from you. Always be selling! You’re comfortable where you are. You’re making okay money. You pay your bills just fine. And honestly, you aren’t striving for the next level… so it’s no wonder you’re not there yet. To make 6-figures, you need to be DRIVEN to make 6-figures. Otherwise, you’ll never get there. Have a plan. Have a strategy. Ask for the sale. Be FOCUSED. Do the work every day. Don’t settle. Ask for help. Go after what you want. YOU CAN HAVE ANYTHING. You just have to be willing to DO anything to have...
