by Cassie Howard | Jun 16, 2020 | Business Basics, Making Money |
This whole selling thang? It ain’t difficult. It’s simply an exchange of energy. They’re giving you money and you’re giving them something in return for that money - information, education, a product, whatever. And getting people to BUY, to say YES, to actually hand over the cash, is JUST as easy as DECIDING to RECEIVE said cash. But it can be EASIER - even more so than NOW. You just need to know what to DO to get ’em saying YES! (This ain’t about manipulation or CONVINCING anyone to do something that isn’t right or in alignment for them. This is getting the RIGHT people to YES. The people who already ARE a yes, and just need you to remind them.) These are the things that get ’em saying “HELL YES, TAKE MY MONEY!” on repeat: 1️⃣ Excitement People buy what they’re excited about. If you aren’t excited about what you’re selling, we can TELL and then we aren’t excited about it either - which means no money for you. Show us how PUMPED UP you are about this offer! Tell us that you’re so damn giddy you’re gonna pee your pants. It makes us wanna pee our pants, too! (Not really, but you get my point.) Excitement is rule #1. Not excited about what you’re selling? Stop selling it. Immediately. And find something that actually excites the shit (erhm… pee?) outta you. 2️⃣ Exclusivity If I can get it from 10 other places, why would I buy it from you? Other than the fact that it’s from YOU and your peeps wanna buy from you because they love...
by Cassie Howard | Jun 16, 2020 | Making Money |
One thing that I learned a few years ago, as my income was at its highest and then started to shrink.. Is that you can’t rely on active income forever. (Active income being the income that you make by working for the sale in the moment. Way different from automated income which is the income that comes in without you having to constantly work for it - you set up the income stream once and then the money flows consistently.) Although I had some automated income in my business at the time, it was a small amount. The bulk of my time was trying to sign on new private clients, as well as new customers to buy my live programs, events, and masterminds. This meant that I had to actually work for my money CONSTANTLY. If I stopped selling, my income would dip drastically - to the point I wouldn’t be able to afford my monthly expenses. So, because I didn’t want my income to dip that low, I would go out there and sell harder. There’s nothing wrong with working hard for your money (in fact, I believe it’s necessary for the most part), but if you don’t ever want to get to the point in your business where you’re selling just because you have to pay the bills. You want to sell because it’s fun. Because you love. Not because you feel obligated to. After working hours and hours and hours every single day back then, I ended up in the hospital. The doctor said it was a “mini panic attack”, due to my constant need to work...
