by Cassie Howard | Jun 25, 2020 | Business Basics, Goals, Making Money |
Do you want to get paid? Then you’d better get used to selling! I’ve heard from so many people that they don’t want to sell “too much” because they’re afraid their community will think they’re – Too salesy Too pushy Too annoying Too desperate I used to believe this crap too, for way too long, and my income reflected this. Now, as I sell all day, every single day, unapologetically, I make so much more money that people are still shocked when they hear me say the numbers out loud. And I’m not even close to where I want to be yet. My point is this – If you want to make more, you need to sell more. But at the same time, give VALUE when you sell. You can’t just show up every day and constantly shout at people to “buy my thing, buy my thing, buy my thing!”, because that, in fact, IS salesy, pushy, annoying and comes off as very desperate. Instead, what you want to do, is along with you SELLING all day long, you’re also giving VALUE all day long. Any type of free content you can put out there, you need to do it. Daily. No excuses. Blog posts Emails Videos Podcast episodes Interviews Instagram Stories Twitter tweets Pinterest pins Instagram photo or video Content is KING, it’s always been king, it will always be king. Which means you need to make content a priority every single day. I schedule a minimum of 60 minutes a day on paid content creation and free content creation. I also show up throughout the day, as...
by Cassie Howard | Jun 25, 2020 | Business Basics, Making Money |
OMG…. Did I really just say that? Did I really just tell you that you should sell more than one thing at a time? Why yes, yes I did. Want to know why I’m suggesting this? BECAUSE IT WORKS, THAT’S WHY. I know, I know. You’ve been told by many people that selling too many things at one time will confuse your audience and then -GASP- they won’t buy anything at all because they will be so overwhelmed and unsure. I’m here to tell you that what you’ve been told is bullshit. Not only is selling multiple things at once easy to do, it’s also more effective. Meaning, more people buy from you. THE MORE YOU SELL, THE MORE YOU MAKE. And not just of the same offer, either. When you’re only selling one thing over and over, people get bored of it. You get bored of it and the energy fades. THAT is what stops people from buying. On the other hand, when you’re selling a few different things at once, you are giving people VARIETY. And variety is the spice of life, baby! Your community wants variety. They want a handful of choices and they want to pick the one that suits them best in that moment. Selling more than one thing at a time is beneficial for a variety of reasons, including – >> Your audience doesn’t get bored of your offer >> YOU don’t get bored of your offer >> You give people options and THEY get to make the decision on what you buy (we all like to feel as though we’re in charge,...
