by Cassie Howard | Jun 17, 2020 | Business Basics, Making Money |
The reason you’re not making money in your business isn’t because we’re in the middle of a pandemic. It’s because you haven’t learned how to adjust, tweak, and re-work your biz so that it’s still bringing in dollars. Quit blaming external circumstances for your lack of financial success. My clients and myself are having some of our biggest $$$ months EVER.. $50K launches, $30K months, $75K clients. We’re making big money. And I don’t say this to gloat. I say this because I want this for you, too. It’s time for you to look yourself in the mirror and say “this is bullshit - I’m done with this - it’s time for me to rise”.. And then go out there and dominate. If you’re ready, you’ve got someone in your corner right here. Message me. I’ll help you close multiple 5-figure deals, and bring in consistent cash on the daily. But I wouldn’t wait. As my grandma used to always tell me whenever I told her I was waiting to do something I knew I should probably do… YOU AIN’T GETTIN’ ANY YOUNGER. Take action now. Figure out the details later. YOU. ARE. WORTHY. OF....
by Cassie Howard | Jun 17, 2020 | Goals, Mindset |
Have you ever noticed the abundance of “flashy” images that coaches use to showcase their fancy lifestyle? The Chanel purses. The business class flights. The beach vacations (where they’re always shown with their laptop - but we all know you can’t see a damn thing on your laptop in the sun!). The fancy, designer clothing & jewelry. The Mercedes in the background of their selfies (totally not staged at all *eye roll*). What they’re trying to sell you is a LIFESTYLE. A flashy lifestyle. And you know what? There’s nothing wrong with that! If what you want in your life is expensive purses, designer clothing, and high-end cars, that’s totally cool. But me? Yeah, I’m just not into it. I mean, I love fancy cars and business class travel, but my everyday life is one of more simplicity. I spend most of my time at home because I’m a homebody. I rarely wear make-up because I simply can’t be bothered most of the time. My hair is in a high bun 99.9% of the time because styling long hair is a pain in the ass. I live in yoga pants, and honestly don’t remember the last time I wore “real” pants. If you’re anything like me, you probably live your life like this, too. And perhaps you felt some shame when you saw those “flashy” images from coaches who enjoy showing off their lavish lifestyle. I know I did. It wasn’t until I realized I can still live an amazing life (that I love!), and I don’t need to do ANY of those things. I’ve made $500K in 12...
by Cassie Howard | Jun 16, 2020 | Business Basics, Making Money |
This whole selling thang? It ain’t difficult. It’s simply an exchange of energy. They’re giving you money and you’re giving them something in return for that money - information, education, a product, whatever. And getting people to BUY, to say YES, to actually hand over the cash, is JUST as easy as DECIDING to RECEIVE said cash. But it can be EASIER - even more so than NOW. You just need to know what to DO to get ’em saying YES! (This ain’t about manipulation or CONVINCING anyone to do something that isn’t right or in alignment for them. This is getting the RIGHT people to YES. The people who already ARE a yes, and just need you to remind them.) These are the things that get ’em saying “HELL YES, TAKE MY MONEY!” on repeat: 1️⃣ Excitement People buy what they’re excited about. If you aren’t excited about what you’re selling, we can TELL and then we aren’t excited about it either - which means no money for you. Show us how PUMPED UP you are about this offer! Tell us that you’re so damn giddy you’re gonna pee your pants. It makes us wanna pee our pants, too! (Not really, but you get my point.) Excitement is rule #1. Not excited about what you’re selling? Stop selling it. Immediately. And find something that actually excites the shit (erhm… pee?) outta you. 2️⃣ Exclusivity If I can get it from 10 other places, why would I buy it from you? Other than the fact that it’s from YOU and your peeps wanna buy from you because they love...
by Cassie Howard | Jun 16, 2020 | Making Money |
One thing that I learned a few years ago, as my income was at its highest and then started to shrink.. Is that you can’t rely on active income forever. (Active income being the income that you make by working for the sale in the moment. Way different from automated income which is the income that comes in without you having to constantly work for it - you set up the income stream once and then the money flows consistently.) Although I had some automated income in my business at the time, it was a small amount. The bulk of my time was trying to sign on new private clients, as well as new customers to buy my live programs, events, and masterminds. This meant that I had to actually work for my money CONSTANTLY. If I stopped selling, my income would dip drastically - to the point I wouldn’t be able to afford my monthly expenses. So, because I didn’t want my income to dip that low, I would go out there and sell harder. There’s nothing wrong with working hard for your money (in fact, I believe it’s necessary for the most part), but if you don’t ever want to get to the point in your business where you’re selling just because you have to pay the bills. You want to sell because it’s fun. Because you love. Not because you feel obligated to. After working hours and hours and hours every single day back then, I ended up in the hospital. The doctor said it was a “mini panic attack”, due to my constant need to work...
by Cassie Howard | Jun 15, 2020 | Business Basics, Goals |
My mom had to come to the school to sign a paper saying I could drop out - apparently you can’t drop out on your own unless you’re 16 or older. School always felt like a prison to me. Being forced to learn about a bunch of shit I’d never use. What the fuck do I care about geometry? Oh you’re gonna teach me how to play basketball in gym class? Build a wooden bird house in the shop room? Cool, thanks. Never gonna use any of that. I have no desire to be an architect, or a carpenter, and my short AF self sure as shit ain’t gonna be a basketball star. So nah, hard pass. Quit school, went to work at a coffee shop to make money. Making money has always been my passion - been a hustler since I was a kid having daily yard sales in the summer. But it’s never been about the money on its own for me. It’s been about the freedom. The freedom to say “no” when I want to say no. The freedom to say “yes” when I want to say yes. Having so much money that I could be, do, have and experience ANYTHING that I wanted to. I worked at the coffee shop for years, eventually getting to the point where I would run the whole damn place on the overnight shift, serving the drunks that came in for a coffee after hours at the bar next door. After being treated like shit from enough people (seriously, who do you think you are coming at me for the...
