by Cassie Howard | Aug 6, 2020 | Business Basics, Mindset |
I hire mentors so that I can soak up their energy and be inspired by them at a closer level than just “following” them online. Not so they can tell me what to do to find success or how to make money. Those answers are already inside of me. But the power of being around someone (even just online) who is SO high-vibe and inspiring is REMARKABLE, which is why I will spend as much money as I need to spend in order to be around them always. The more I’m in the ENERGY and simply in the same place (online or off) as my mentors, the more money I make (and we rarely ever even talk about money!). I get to be a fly on the wall of their life/biz (same/same), I get to ask them questions whenever I want, through doing so, I’m able to upgrade to the next level in my business. Fuck the plans. Fuck the strategies. Fuck the step-by-steps. What you really need is to be around someone who GETS you, because they WERE you. To learn from someone by observing them (and asking the odd question here & there). To be in the energy of someone who’s at a place in their business that you want to be at. Whenever I join a program or course, it’s to learn something specific, but when I work with a coach privately, it’s because I’m going to be upgraded and taken to the next level - emotionally, physically, and financially, just by being in their circle. ...
by Cassie Howard | Aug 5, 2020 | Business Basics, Making Money, Mindset |
It’s saturated. Wrong. There may be a lot of people in the coaching industry, but there is only one YOU, and that’s who your ideal clients want to work with. You have to sell 1:1 coaching before group programs to make money quicker. Wrong. You can sell whatever TF you want and make money. (I sold a course before 1:1 coaching and made sales!) Selling every day will annoy your audience. Wrong. Selling and ONLY selling (not giving any other content / free value) will annoy your audience. You have to do video to be successful. Wrong. You have to show up consistently every day and share your brilliance. If it’s on video, great, but it doesn’t have to be - especially if it doesn’t energetically feel good to you. You need to hire a coach if you want to make money. Wrong. You need to hire a coach if you want to make money FASTER than going it alone. Be professional or people won’t take you seriously. Wrong. Be YOU or you’ll be boring and uninteresting to follow / learn from / hire. Don’t sell too many things at once or you’ll confuse your audience. Wrong. Multiple offers = multiple opportunities to help people and to make sales. Pricing too high will scare people away. Wrong. Pricing higher will attract more serious buyers. Pricing too low will make it seem like your offer is cheap and not helpful. Wrong. Pricing low gives people an opportunity to “try you out” before investing at a higher level. You have to be...
by Cassie Howard | Aug 4, 2020 | Business Basics, Goals, Making Money, Mindset |
How To Get Anything You Want (This Is How I Manifested A House, A Cadillac, Business Class Travel, And Over $2 Million + Dollars In Cash) About 8 or so years ago, we bought a house. Everyone told us not to buy it. It was way over our budget, and we couldn’t afford it, they said (because apparently they knew what our finances looked like - ha!). We stressed about it, but deep down we KNEW that this was meant to be our home. The money shit, though.. it was tough. It was hard to get over the cost. We truly DIDN’T have the money. Not without sacrificing something in order to be able to pay for it. We looked at the numbers. STARED at the number for a long time, trying to make something work, knowing we WOULD make something work.. because this was OUR house. We just knew it. Something made us say yes. It was a pull, a tug, a nudge from the universe to just do it, and everything would work itself out. It was a big leap - something a lot of people told us we were crazy to do. And we had NO idea how we were gonna pay for this house. But we trusted our gut and did what we knew was right (even if it looked all kinds of wrong on paper). After putting in our bid, we got a call from our agent who told us that the owners of the home rejected our offer. They were so offended by the amount of money we offered (which actually wasn’t far...
by Cassie Howard | Aug 3, 2020 | Business Basics, Making Money, Mindset |
The Value Is You The work Is You The Product Is You AND THIS IS HOW YOU GET PAID I was thinking about this today as I was lying in bed, trying desperately to sleep just a liiiittle bit longer, while my body was having NONE of that – Around how for some people, making money is like breathing, while for others, it’s like pulling teeth. Excruciating. Hard. Time-Consuming. And I got to thinking.. For everyone that struggles with making money, getting paid to do what they love, what is it that they’re missing? The answer was obvious, as it always is: They ain’t sellin’ THEM. They’re trying to piece together the perfect offer. They’re looking at what everyone else is doing and just doing that, thinking it’s gonna work for them, too. They’re pricing “strategically”. See, it’s not about what you’re doing, it’s about who you’re BEING, because what you’re really selling? Is YOU. Your energy. Your vibe. You don’t have to worry about saying the right thing, doing the right thing.. You just have to show up, be yourself, and say what’s on your heart. There’s no real strategy other than the strategy for being you and sharing who you are with the world. Sharing what you’re passionate about. Sharing what you can’t stand behind. Sharing what you believe in fully. Sharing what you’re doing, how you’re living, what you’re experiencing. Sharing the good days, and the bad. Being authentic and real. That’s what will allow you to build a relationship with your audience. That’s what will attract tribes of soulmate peeps into your space. That’s what...
by Cassie Howard | Aug 2, 2020 | Business Basics, Planning |
- Stop labelling it as content, which instills the belief that you should plan it out. It’s just yo ur thoughts, experiences, and beliefs. - Speak up any time you have a thought that makes you feel a strong emotion. - Write every day. Even if only a short paragraph or two. - Allow people to go behind the scenes in your life, by sharing photos, videos, live streams, written content, etc. on what’s happening in the NOW. - Stop over-thinking it. Just speak. Publish. Walk away. - Remember that you can’t please everyone. Eventually someone will criticize your work, give you shit, or be offended by what you say. It’s fine. Keep going. - Create content that lights you up and you feel so passionate about that you can’t NOT say something. - The stuff you say in private is the stuff you should be sharing publicly. - It’s normal to have haters when you’re speaking your truth. If you don’t have haters, you have a problem and I’d think long and hard about whether or not you’re being truly honest and authentic with your audience. - Get used to speaking, writing, creating DAILY. Make it a habit that is so ingrained you often do it without...