![13 Lies You’ve Been Told About The Coaching Industry]()
by Cassie Howard | Aug 5, 2020 | Business Basics, Making Money, Mindset |
It’s saturated. Wrong. There may be a lot of people in the coaching industry, but there is only one YOU, and that’s who your ideal clients want to work with. You have to sell 1:1 coaching before group programs to make money quicker. Wrong. You can sell whatever TF you want and make money. (I sold a course before 1:1 coaching and made sales!) Selling every day will annoy your audience. Wrong. Selling and ONLY selling (not giving any other content / free value) will annoy your audience. You have to do video to be successful. Wrong. You have to show up consistently every day and share your brilliance. If it’s on video, great, but it doesn’t have to be - especially if it doesn’t energetically feel good to you. You need to hire a coach if you want to make money. Wrong. You need to hire a coach if you want to make money FASTER than going it alone. Be professional or people won’t take you seriously. Wrong. Be YOU or you’ll be boring and uninteresting to follow / learn from / hire. Don’t sell too many things at once or you’ll confuse your audience. Wrong. Multiple offers = multiple opportunities to help people and to make sales. Pricing too high will scare people away. Wrong. Pricing higher will attract more serious buyers. Pricing too low will make it seem like your offer is cheap and not helpful. Wrong. Pricing low gives people an opportunity to “try you out” before investing at a higher level. You have to be...
