$750,000 in cash.
That’s how much I made in less than 2 years from my business.
My “itty-bitty” little coaching business that “won’t go anywhere”, according to the many people I sought support from.
$750,000 cash received. And the majority of that? Came from social media.
Of course, there was some skill involved in making that amount of money in such a short period of time. I kind of needed to know about the industry I was going into. Luckily I have over 11 years of experience there. 😉
But other than knowing my shit about business, I didn’t know much of anything.
I didn’t know what an “ideal client avatar” was
I didn’t know anything about the coaching industry
I didn’t know how to sell, yet alone sell ALL THE TIME
I didn’t know how to write (or so I thought(
I didn’t know how to stand out in a crowded space
But what I did know?
Social media.
I KNOW how powerful it is
I KNOW how huge it is
I KNOW how much of an impact it can have
I KNOW that it can, in all seriousness, change your life forever
In my last online business, I grew my Facebook page to over 40,000 likes, with minimal advertising.
I grew my Facebook Group to over 20,000 with a tiny little link on my website.
I grew my Twitter account to over 5,000 followers with ZERO promotion!
And the bulk of the money I made from that business came from –
You guessed it –
Those social media accounts! In fact, I don’t think I really ever sent many sales emails or anything like that!
And that’s EXACTLY how I run my coaching business now. Except I’ve been able to make WAY more money with this business because I’ve been consistent with my social media strategy, my visibility, my content creation and of course –
SELLING!
It pains me to see people show up on social media RANDOMLY, when they FEEL like it, when they have something PROFOUND to say. It pains me because I know how much money they’re leaving on the table. Because I know that with just a few simple tweaks, they would be SO much better off!
Because here’s the thing –
Making money online is easy if you learn how to master your visibilty on social media. REALLY fucking easy.
Would you like to make $750,000 in CASH in under 2 years?
Would you like to get paid to speak your mind and share what you feel called to share?
That’s EXACTLY what I do all day and that’s what will turn my business into a million-dollar (plus!) business in 2017. Showing up, being visible, speaking my mind (content) and selling.
ALL on social media.
I mean, yeah, I will also sell via my email list and be visible there, but I’ll be spending the majority of my time on social media. Why? Because THAT’S where the money is. Don’t believe the hype around “the money is in the list”, because although - YES - there IS money in the list, if you want to make A LOT of money, and you want to make it FAST, you need to focus on social media.
Plain and simple.
TWO VERY IMPORTANT LESSONS THAT I’VE LEARNED SINCE STARTING MY COACHING BUSINESS
#1 - You must ALWAYS be creating & sharing content
I thought a blog post and an email once a week was good. I’ve since learned that the more content I produce, the more money I make. So - more content it is!
And at first I struggled. “I don’t know what to say!” and “What if people think I’m annoying?” were big concerns for me. I was terrified that if I posted on Facebook 5x per day and updated my Twitter account every hour, people would think I was desperate and annoying, and in addition to that, I had NO idea what the hell I was going to even SAY that much.
Becoming a “content machine” seemed impossible. But I did it anyway. And I’ve learned that the #1 way to create content is to stop thinking about it as “content” (which in my mind always translated to “how-to” style posts & emails), and instead think of it as me just saying whatever comes to mind, whether it’s related to what I do or not.
And THAT is when the flood gates opened. Now I create content all day long and it doesn’t even feel like work to me, it just feels like me getting all the thoughts out of my head and sharing them with the world.. because that’s exactly what I’m doing!
Becoming a content machine is #1. Creating content that will resonate with your audience is the KEY.
#2 - You must not be afraid to ask for the sale
What freaked me out the most when I first got into the coaching business is how much I would see other people flat out ask for money.
They were selling something every day, sometimes multiple times a day. In addition to their Facebook ads, their emails and even spotting their books when I was at the bookstore, I was thinking “damn, that chick is persistent!”, and do you know what happened next?
I started buying from them! A lot of the time I didn’t even know what I was buying exactly, but I knew I liked them and how persistent they were, I believed in their message (that they hit me over the head with all day long!) and I felt like I could learn a lot from them. And at some point it just hit me –
“I am buying from them because they’re always selling something. So there’s always something for me to buy!”
It was a big AH-HA moment for me, and from then on, I started to sell more often. At first it was a few times a week instead of every couple of weeks. Then it was every day. Now I’m selling ALL DAY LONG via social media (and other avenues) and that’s what really sky-rocketed my income. I ended up DOUBLING my income from the previous year (from $250K in year 1 to over $500K in year 2).
There is no doubt in my mind that had I not committed to becoming a content machine, selling and being super visible all over social media, I would not be where I am today. I would not be making money as quickly, and as easily, as I do now. I would not be getting paid to simply show up, say what’s on my mind, and just BE ME, if it weren’t for me being a strong presence on social media.
I think the point I really want to get across to you is this –
If you have goals of making more money in your business this year, you need to focus on DOMINATING social media in a big way.
You need to go ALL IN and make this your #1 priority because that’s what’s required.
Posting a few times on Facebook a few times per week, or even every day, is just NOT ENOUGH. You need to do more.
And YES, it’s a lot of work.
YES, it will take time.
YES, you probably won’t feel like it a lot of the time.
YES, there are a million other things you could be doing instead.
But do you know what’s more important than this?
NOTHING.
If you’re gonna spend a lot of time on something, you damn well better believe it’s better to spend your time on THIS, than on anything else. Because this? Creating content and dominating social media? THIS is what makes you money. THIS is what positions you as the expert. THIS is what can, and will, change your life forever.
Stop wasting your time creating sales funnels (hire someone to do that for you).
Stop wasting your time trying to “improve” your website.
Stop wasting your time hosting discovery calls, even!
Just focus on creating content and showing up ALL DAY. Everything else will come naturally after that. Including the clients, the impact and the money.
Don’t forget –
You really can be, do and have EVERYTHING you want. Take action now!