The reason it’s so easy for me to show up everyday
To be insanely visible everyday
To make MONEY everyday
Is because I create a ton of CONTENT everyday
And the reason I’m able to create a ton of content is because, well, my LIFE is content. And living my life is pretty easy. 🙂
Every second I’m living, I’m essentially creating content.Â
Every time I open up my mouth
Every thing I readÂ
Everything I eat
Every experience I have
Every thing I buy
Is content.Â
Because let’s remember, what are people buying?Â
THEY ARE BUYING YOU!Â
They are buying you and your message. You and your beliefs. You and what you stand for.Â
And how do you share your message, your beliefs, what you stand for?
By SHOWING UP. Day after day. Talking about it. Living your life and sharing it with the world.
The VALUE that you’re sharing with your community every day is YOU living your life and sharing your experiences and what you learned from them. That’s it!Â
It’s really not that complicated. Why the fuck are you making it so complicated?
Just sit down and WRITE.
Record that VIDEO.
Jump on that LIVESTREAM.
Tweet.
Pin.
Snap.
Do it all.
“But Cassie, I don’t know what to say! What if I run out of things to share?”
Listen, let me make this ESPECIALLY CLEAR to you:Â
Every single thing you say and do is content! You don’t need to write a “how to” article. You don’t to write a “step by step” tutorial. You need to live your life - AND THEN TALK ABOUT IT!Â
Share your experiences with the world, what you learned from them and share how those lessons with your target audience. That’s how you help them. That’s how you make a difference. And that’s how you get them to like you, trust you and then BUY from you.
There’s nothing fancy or complicated about this whole content creation thing. And once you start getting into the groove, it’s impossible to stop!Â