Why there are no real “rules” when it comes to business

Why there are no real “rules” when it comes to business

I’ve never liked following rules, which is probably why I left school at the age of 16 and quit multiple jobs for the next few yeard after - before I finally realized that I was supposed to work for MYSELF instead.

But even as I ventured into entrepreneurship, I noticed there were still rules people would tell me to follow.

With my modeling business, there were rules around how to act and speak. 

With my cupcake business, there were rules around food safety (okay, so I get this one!).

With my couponing business, there were rules around who I could contact and how I should structure things.

With my coaching business (when it first started), there were rules around what my website needed to look like and how I needed to sell and make money.

In fact, the rules are still pretty much the same in all of these industries today.

And this is where I say - FUCK THE RULES! (Except food safety, that one I’ll let slide.)

I learned early on in my coaching business that rules were a plenty and that I hated following them. I remember lying to you for months, pretending to be someone I just wasn’t, speaking in a way I don’t normally speak, and for what? To get you to like me? 

UH NO. When I did that, I had the WRONG people liking me.
People I didn’t want to like me.
People I certainly didn’t like myself.
People that had crazy expectations of me.
People that expected me to act a certain way.

And as I’m sure you know by now, I absolutely do NOT follow those rules anymore because I want to be myself and attract people that like me for ME. For who I am at my core, no filter, no lies.

And wouldn’t you know it – 

As soon as I started ignoring the “rules”, my business started to take off. 

I went from $20K months to $30K, then $50K, $75K and growing.

I went from stale “friendships” to collaborations and BIZ BESTIES that I absolutely adore. 

I went from dreading doing the work to looking forward to it every day.

I got into the GROOVE. I found my mojo. And because of that, I’m the happiest I’ve been in a very long time.

Sure, there are areas of my life that still need work, but business?

Business is fucking incredible. Clients are incredible. Money is incredible. 

All because I got into alignment with who I truly am as a person and then I let HER lead the way. Now, I have the best damn community EVER of women who love me for ME. And for that, I couldn’t be more grateful. 

When you know who you are and what you stand for, when you’re clear on what your message is and how to share it with the world, that’s when BIG shifts start to happen and amazing things start to unfold for you.

When I work with a new client, the first thing we do is get clarity. 

Clarity on who you are as a person
Clarity on your voice and how you present yourself
Clarity on what your beliefs are 
Clarity on what you do best
Clarity on what you want to share with the world

And then we create an action plan to get you out there, super visible and making money, in love with your business and life, and definitely NOT following any damn rules!

Because right now, you’re hiding. You know you’re hiding.

You’re telling yourself you’re gonna do it, you’re gonna take serious action, you’re gonna hustle your ass off – 

But let’s be honest – 

You don’t.

You do the bare minimum. And for what? Because you’re tired? Because you don’t feel like it? Because it’s too hard? Because you’re busy?

Well guess what - those thoughts are NOT going to help you to be successful! 

Not now, not tomorrow, not ever. 

What are you really looking for anyway? What kind of life do you want to be living? And WHY aren’t you there yet?

I’ll tell you why – 

Because you aren’t the best. Or at least, you’re not acting like it.

To be the best
To live like the best
To have the best

You need to BE the best. 

And the only way to do that, is to be you, do you, ignore the rules and show up daily with your HUSTLE hat on!

And really – 

Don’t miss out on life by taking your time. Speed things up and take BIG actions now and every day.