Don’t be afraid.
Of the failures.
That people won’t like you.
To offend someone.
To be honest.
Of the expense.
Of the work.
Of the hustle.
Show up anyway. Despite the fears. Despite the uncertainty.
Be aware of the impact you can make. That you were BORN to make.
It’s NOT all about you.
You can change lives with your words.
Don’t you see?
What you DO is not nearly as important as what you SAY.
If your words don’t resonate, nothing does. It’s true.
Untiltered.
You.
100%.
Why faking it never works:
It COMES OFF as fake (you’re not fooling anyone).
You can’t speak from the heart, which is what connects you with your audience.
You aren’t able to get inspired.
You never actually FEEL like getting your hustle on.
You’re really fucking obvious, to be honest.
Step into who you ARE at the core.
And tell us.
Show us.
Be one of the few who are comfortable being 100% authentic.
Do YOU resonate with people who appear to be perfect? I’m willing to bet NO.
Now think about the people who you DO resonate with.
Those who say what they want no matter what.
Those who call you out on your shit and make you laugh in the same breath.
Those who make you think.
Those who inspire you.
Those who simply make your life BETTER.
That’s who YOU need to be for YOUR community.
Be the one not afraid to tell the truth.
Be the one willing to look like an ass.
Be the one who never strays from the truth.
Be the one that is always there, always true, always real.
Show up on your good days.
Show up on your bad days (especially on the bad days).
Show your good side.
Show your bad side.
Show ALL your sides.
Those that you see having MASSIVE success online and off are either:
100% authentically themselves
OR
100% fake as fuck
There is no in-between.
And the fake ones? They’re fucking obvious.
You know who they are.
The ones who never say the wrong thing.
The ones who are super polished and perfect at all times.
The ones who seem to have their shit together.
Those are the ones you want to ignore.
Please don’t follow fake motherfuckers.
Will they help you create an awesome sales funnel, Facebook ads, a new program?
Probably.
But that’s ALL they’ll do.
You won’t be able to connect with them because they’re simply not REAL.
To them, you’re a number. Not a person that means anything.
As as human beings, we NEED that connection.
The connection is what you want.
With your community.
With your clients.
With your mentors.
CONNECTION OVER EVERYTHING.
And it starts with your authentic voice.
Your words mean something.
Speak them, truthfully.