Just now I was having a conversation with one of my kickass clients and she was telling me that although lots of amazing things are happening for her right now, she is still feeling resistance around putting out content every day, because she was worried that she wouldn’t be able to stay consistent with it –
Which is a common problem for most entrepreneurs:
“Oh but if I send an email 5x a week this week, I have to do it that way forever”
and
“Oh but if I post 10x a day on Facebook, I have to do that every day until the day I die, ahhhhh!”
When really –
No. You don’t.
I mean, yes, you DO want to stay consistent, especially when it comes to showing up and sharing your message all day, every day, all OVER the place, but the fear of not being able to stay consistent is NOT the issue.
The issue is the way you view “showing up” and “creating”.
Can we talk about CONTENT for a minute here?
Since when did creating content become such a big deal? Why is it so HARD for some people and so EASY for others? Why can some people knock out 5 posts a day on 10 social media platforms, launch a new offer every week, and send daily emails, when you’re lucky if you remember to post a picture of your lunch on Instagram today?
I’ll tell you why –
Because one person has figured CONTENT out and the other hasn’t.
Simply put, this is what “content” REALLY is:
Content is your thoughts, your opinions, your stories, your experiences, and your beliefs.
Content is NOT –
Videos
Livestreams
Emails
Blog Posts
Tweets
Snaps
Status Updates
Those are ways that you DELIVER your content.
The content itself though?
Is YOU.
Meaning –
Creating content is EASY because it’s all you’re ever doing, all day, every day anyway! You can’t NOT be consistent with being YOU, right?
The thing that will likely trigger you, though? Is the word CREATE or CREATING. And this was the big revelation for my client. Every time I would say the words “create content” or “creating content”, she said she felt gross resistant to what I was saying.
Why?
Because the word “create” implies that you have to do something EXTRA. It implies that there’s more to do.
My client? She didn’t WANT to be doing anything extra. She felt uneasy thinking that there was “extra” work to do. It made her resistant to showing up for her tribe as much as she wanted to (and as much as they wanted her to). So what did she do?
She didn’t show up all that much. And every day, when she’d think about “creating content”, she’d get all resistant again, fighting with everything she had not to do it because it was EXTRA and SHE DIDN’T WANNA.
So I asked her if it would feel better to use the words “be present” instead of “create content” and instantly things shifted for her. She is now EXCITED to get out there more and be “more present” for her clients and her community.
She WANTS to be there and to speak and to share! And now she can do so in a way that doesn’t feel like “work”, but just by being present in who she really is and what she’s currently experiencing, and sharing that with her tribe.
It’s amazing what a couple of words can do to really shift your perspective.
What have you been saying to yourself that is causing you to resist doing what you really want or need to do?