I see you over there, trying so hard to figure it all out. You’re watching, taking notes, strategising, planning..
You see all of this SUCCESS that others have and you want it, OMG so bad, you want to make that happen in your life, too!
You journal about how awesome it would be, how you would feel, what you would do and see and experience.
You get excited thinking about it. And sometimes you get to the point where you’re just so freakin’ on FIRE with excitement that you actually, you know, do something about it.
Take action!
Write stuff!
Post it on the internet!
Tell people about your stuff!
Say something!
Write some more!
Send an email!
And then you’re done. You feel so accomplished! You showed up today. You did the work.
Except.. you didn’t.
Not all of it, anyway.
What you did was surface-level bullshit, if we’re being honest here. And that’s not gonna pay the bills. That’s not gonna get you to rich. That’s not gonna solve your problems.
THAT’S NOT THE FUCKING ANSWER.
Showing up is not showing up if it doesn’t get results.
I mean REAL results. Ya know, money in the BANK. Testimonials flying at you for the work you did for someone. Clients and customers continuing to buy from you on repeat.
If you don’t have THAT, then you’ve got nothing, friend.
And it’s only gonna get worse. Rock bottom is coming. Again. Because you just don’t GET it.
How many times do you plan to hit rock bottom before you finally claw your way up out of the gutter for GOOD?
How many times does it need to hurt so bad you can barely breathe before you finally see that you need to do something differently?
And MY GOD –
What’s it gonna take for you to finally see that the “stuff” you do each day simply ain’t enough to get you where you want to go?
Want success? REAL, LASTING success?? Then you’ve gotta step the fuck up. And you need to get ready for the performance of your life, and then GIVE IT, repeatedly, over and over. Because that is what it will take.
That is what’s necessary. That is where you need to be.
Sending an email a day is nothing to celebrate.
Selling your new offer every day means nothing.
Writing a blog post and telling people about it is a waste of your time.
IF –
You don’t understand that there’s more to it than that.
YOU’VE GOTTA GIVE YOUR LIFE FOR THIS.
You need to lay it all on the line, all the time. You’ve gotta spill your secrets; be an open book. You’ve gotta look like a loser, a failure, an asshole on occassion.
There are no days off. There are no breaks. There are no “taking things slow”. There’s no waiting for the right time.
If you don’t commit to jumping into the deep end with no freakin’ clue how to swim, you will never make it.
That fear of the unknown? Yeah, get used to it. That’s what your life will be like moving forward. Except nothing bad can come from that fear. 🙂
In fact, the worst that can happen is that you fail. Which is unlikely if you go ALL IN, but even if you DO fail, do you know what that actually means?
You’ve learned something. And that something will support you in doing that NEXT thing. Failure is REQUIRED to get to success.
But let’s not focus on what’s not likely to happen. Instead, focus on this –
1) The commitment to SPILL IT ALL.
Share your life; all of it; no hiding. Talk about everything. What lights you up, what pisses you off, what drives you, what makes you scared.
Vulnerability is important. Being HUMAN (ie. not a robot) is important.
The more you share about you, your life, your experiences, your lessons, your mistakes, your loves, your desires, your frustrations, the bigger your business will be.
So long as you’re sharing VALUE within that content, and so long as you’re consistently doing this.
Give them ALL of you and watch what happens!
2) Quit with the filtering.
Say what’s on your mind, exactly as you hear it. Don’t try to “tone it down” or make it sound more “professional”. You absolutely don’t need to change it at all. The only thing you’ve gotta do?
Is open your mouth and let it the fuck OUT.
Yes, you’ll get blacklisted by some people. Yes, you’ll get called nasty things sometimes. Yes, you’ll have people telling you that you’re doing this whole “build a personal brand” thing all wrong.
Those people can suck a bag of chestnuts. Speak in your own voice, not the voice you think is the most politically correct.
3) Saturate the fucking market.
Be where your people are, all of the time, to the point where people wonder if you ever sleep. Honestly, if you’re not getting the question “do you ever sleep?”, you’re not showing up enough. You must be constantly in their faces.
The more people see you, hear your message, see your stuff.. the more likely that you get stuck in their head. Which is what you want, of course. 😉
Pick 1-2 social media platforms and plan to DOMINATE. Delegate these tasks, or schedule posts, or whatever, if you need to. But I’m telling you right now that you are leaving buckets of money on the table if you miss this.
4) Passion before everything.
What you say needs to have passion behind it. Your energy matters. Whether you’re infuriated, ecstatic, or anything in between, that passion must come through in the words you write and speak to your community.
You’ve gotta get them to FEEL something if you want them to have a connection with you. Feelings come from PASSION.
If they sense passion from your posts, emails, blogs, and livestreams or videos, they’re more likely to stick around.
If doesn’t even matter WHAT you’re talking about. People love to hear others speak with passion in their voice. It’s magnetic.
Love what you do and what you do will love you right back and you’ll actually start enjoying the process of building your business again.
And when you spend your days suspended in that strong sense of LOVE, you’re able to create so much more –
More abundance
More ease
More connection
More support
More successes
More flow
All of the stuff you’re doing right now; the message is this: DO MORE. And then do more STILL.
Because the truth is, you’re never done. (Nor do you want to be, if we’re being honest; you love the constant go, go, go, don’t you?!)
Success is what you do on repeat. If the level of stuff you’re doing each day is mediocre, your life will be mediocre.
But if you’re ready to blow the fuck up, the answer is simply to keep going, do more, say more, show more, be more.
And the funny thing is?
That MORE simply means you live more. And you remember to document and share it.
Sad thing is that most people won’t get that, and will scoff at the idea of doing more. “But I want to automate! And work less!”
Well then, sounds like you don’t really understand how this can be. You’re sucked into the idea that business is business and life is life.
But you know what?
It can be more than that. Business and life can be one. And let me just say, when done right, it’s pretty freakin’ glorious. And is so much more rewarding than ticking a few boxes, building a surface-level business that has no meaning.
But I digress..
I’ll leave you with this:
Know that there is more for you. What you desire can be yours as soon as you allow it to be and go after it with everything you want. That’s your job. No one can make that decision for you. Time to step the fuck up.
Don’t forget –
You really can be, do and have EVERYTHING you want. Say YES to you and take action now!
xx,
Cassie