Breaking rules is basically my favorite thing to do.
If someone tells me I can’t do something, I will do it.
If they tell me I SHOULD do something, I refuse to!
Been like this a kid and don’t plan on changing any time soon. #oncearebel #alwaysarebel
They told me I shouldn’t do flash sales because then people would get used to discounts and wouldn’t value my work. I did them anyway.
They told me I wasn’t allowed to watch Netflix. That successful people don’t do that. I did it anyway.
They told me I shouldn’t charge THAT price (it was either too high or too low). That no one would pay that. I did it anyway.
They told me I shouldn’t email my list more than 3 times per week or people would get annoyed. I did it anyway.
They told me I shouldn’t check email first thing in the morning. I did it anyway.
They told me I shouldn’t work past a certain time because I needed time away from my business and the online world. I laughed and did it anyway.
They told me I shouldn’t promote more than one thing at a time or else I would confuse people. I did it anyway.
They told me I should prepare before I get on camera (make-up and all) and that I shouldn’t just go live or shoot a video without promoting it first. I did it anyway.
They told me I shouldn’t scroll on social media, that if I wanted to be successful, I would avoid doing it. I did it anyway.
There are all of these THINGS that people tell you that you shouldn’t do, and that you’re wrong if you go ahead and do them anyway.
I used to feel horrible about myself if I would watch TV for an hour in the afternoon, or if I checked my email before I did my journaling.
I felt as though I’d get “found out”, that I was being a bad entrepreneur, that no one was gonna take me seriously if they discovered I did those things sometimes (a lot of the time).
So I didn’t.
I hid them; buried them deep inside of me, terrified to tell the world who I really am.
That I sometimes would wear the same clothes for 3 days straight.
That I am often be seen dropping my kids off at school wearing my pajamas.
That I don’t create content or sell EVERY SINGLE DAY, even though I preach that you should.
That I watch Netflix almost daily and I AM NOT ASHAMED. (Hello crazy content ideas!)
That I scroll on social media whenever I feel like it (which is often). This gives me insane amounts of ideas for content and things I wanna say.
That I rarely wear make-up and don’t give a fuck what I look like 99% of the time.
That sometimes I lie around and do nothing all day long.
The thing that is so important to realize is that we are all on our own journey. What works for one, may not work for another.
How one person does life & business is not likely the perfect method for you.
You can watch others, learn from them, be inspired by them, but at the end of the day, you are you and you’re just gonna do what you want.
You can be bold and claim “I’m gonna follow this schedule and do this exact list of things every day, I’m gonna be consistent with it, just watch!” –
And you may succeed for awhile –
But eventually, you’ll burn that shit and go back to what you always do - which is being YOU.
Unless it’s in alignment with what you want and who you are, you will never fully follow through with it, no matter how determined you are.
So then, what do you do?
You get in touch with who the fuck you are, and you love and appreciate that person, and let HER come out. Show the world who you truly are.
Your people will love YOU.
They will love and resonate with who you are, even the things you do that you may even be embarassed or ashamed of.
When you show the world you who really are, you give permission to others to do the same.
Your job is not to put on a facade, get all dressed up and be someone you’re not, just to impress others –
Your job is to share your gifts with the world in the way that is in alignment with who you are.
The world needs your magic, in the way that only you can do it. 
xx,
Cassie