Here’s the truth: No one cares about you.
Everyone (and I mean EVERYONE) cares about THEMSELVES more than they care about anyone else. And if they tell you they love God more, they love their kids more - whatever - they are full of shit.
We are selfish motherfuckers and we care about ourselves more than ANYTHING or ANYONE else.
It’s a fact.
Don’t fight the fact that you’re selfish. BE SELFISH –
About your business
About your body
About your health
About your money
About your relationships
About your family
About your home
Be selfish about it all. PUT yourself first. You need to be first if you ever want to support others anyway.
It’s not wrong to want nice things, to want a ton of money, to live a first-class life. That is not WRONG. What’s wrong is not allowing yourself to have it all.
That’s the real crime.
So how does this tie in with people not buying your stuff?
Simple: They aren’t buying because you’re making the sale all about YOU.
And like I said, people don’t give a shit about you. They only care about how you can help THEM. What they can get from you.
That’s what you need to be putting in your message every single time you sell. You can’t just ask someone to give you money if you don’t first tell them exactly what they’ll get in return.
In all your sales messages, remember to include –
:: Value, first and foremost (this makes it easier for you to sell without feeling sleazy because you gave them a ton of free, VALUABLE content first)
:: The pain points of your ideal client or customer. How are they feeling right now? What is their biggest struggle related to what you’re offering to help them with?
:: The benefits of your offer. How will this product/service/event solve the problem(s)/pain point(s) of your ideal client or customer?
:: The benefits of the benefits. For example: One of the benefits of joining The Relentless Entrepreneur is that you’ll learn how to become a MASTER at sales. The benefit of that benefit is that you’ll make more money when you are a master at sales. What are the BENEFITS OF THE BENEFITS? (This is KEY!)
:: An ask. That’s right, you have to actually ASK for the sale if you want the sale to happen. Don’t beat around the bush - just come out and say it: Click here to buy now! (or whatever you want to use), with a link to the sales or payment page.
And then - KEEP ASKING. Keep asking for the sale every single fucking day of the week. You need to be relentless in asking people for the sale.
The more you ask for the sale, the more sales you get.
Stop making the sales process all about you and instead, focus on THEM. And then watch your sales skyrocket.