Are there strategies involved in creating a great offer? Absolutely.
Are there strategies involved in selling that great offer? Yep, there sure are.
But the MOST IMPORTANT thing is to stop second-guessing yourself and to just launch that sucker already! It’s not perfect now, it never WILL be perfect, and guess what –
People will still buy!
They aren’t looking for perfect. They’re looking for an answer to their problems.
They don’t care how nice your sales page looks (if you even have one at all).
They don’t care what kind of graphics and fonts you’re using.
They don’t care if you had a sales funnel/email sequence set up.
They don’t care if you did a bunch of free webinars before promoting it.
All they care about is whether or not you can help them.
Remember: Your customers aren’t buying your offer, they’re buying YOU.
So long as you’re showing up, being you unapologetically, and you’re constantly creating new content and offers that can help your community, selling to them will always be easy.
And the first step is to stop second guessing yourself and stop questioning every little (and big) thing. Just make a decision and then follow through.