by Cassie Howard | Feb 5, 2018 | Business Basics |
Let’s get one thing straight: You are here for a reason, and I promise you, that reason is NOT to sit around and struggle for every fucking thing in your life. You weren’t put on this earth to have a shitty time. The world is not out to get you. In fact, you are here for a reason greater than yourself. You are here to do MORE than you ever thought you were capable up. Maybe that scares you. Maybe the not knowing what IT actually is that you were born to is frustrating you. Which I get. Totally. Understand that. BUT! What I don’t understand, or accept, is you doing NOTHING because of those things. It requires a load of self-reflection, a whole heap of inner work, so much THINKING work that I couldn’t even give you a number to measure by… it’s that big.. but that work is NECESSARY. AND? It’s life-long. Meaning! There will always be more for you to do. More for you to discover. More for you to accept and release and shed and call in and BE. Let me say that again: THERE WILL ALWAYS BE MORE FOR YOU TO DO. The truth is that the work is never, ever done. There is always more. What? Were you hoping I’d tell you that all you had to do is A, B, and C, and then you’d be able to fuck off completely and live happily ever after? Nope, you ain’t gonna find that here. #sorrynotsorry You’ve gotta go DEEP if you’re in my circle, and you have to be committed to that constant deep work, the...
by Cassie Howard | Jan 2, 2018 | Goals |
Have you ever wondered why you keep hitting a brick wall every single month? You can’t get your income to where you want it to be. You can’t seem to accomplish all that you want to. You can’t build what you want to build, or launch what you want to launch. I’ll tell you why – A lack of trust or a lack of action. Or both at the same time. Because here’s the funny (and awesome) thing about life, about business, about success.. about all of it – It’s actually really fucking easy to get what you want. Which means, if you’re not getting it, there’s something seriously wrong. And after working with hundreds of clients over the years, I can tell you with absolute certainty that the reason WHY is because you either don’t fully believe that you can have what you want or that you’re worthy of having it - or - because you aren’t taking the action necessary to receive it. I think we all deal with some kind of confidence and self-worth bullshit, don’t we? Even if we’re pretty confident and know we’re a badass, there is still that tiny little feeling in the pit of our stomach that tells us we aren’t good enough. Don’t have it all together. Aren’t allowed to have what we want. Aren’t READY yet. Aren’t smart enough, or talented enough, or pretty enough, or what-the-fuck-ever enough. You know what I mean? It’s like we just keep hitting ourselves over the head with “no”. No, you can’t make that much money! No, you can’t work with those clients! No, you can’t...
by Cassie Howard | Nov 26, 2017 | Business Niche |
Do you ever feel like no one is listening to you? You write a post, or send an email, maybe even host a livestream or something, and it’s REALLY GOOD, but then… no one shows up? No one says anything? No one seems to care what you have to say? I used to get this a lot with livestreaming (and sometimes still do), where if I see there are only 1 or 2 or even 3 people watching live, I just want to close the screen and walk away because I feel like… what’s the point? But the funny thing, which I just now talked about on a livestream I did on my personal FB profile, is that most people who watch your livestreams won’t watch them live. That’s because people have stuff to do. They’re busy. They’re multi-tasking, maybe. But if they like you, they believe in your message, and they want to know more from you, they WILL come back and watch the livestream at a time that’s more convenient to them. I go back to those livestreams I did even a few months ago that had maybe 3 viewers live, and I see that they now have HUNDREDS of views. And of those hundreds of views, I’m sure many of them have since purchased one of my programs, or followed me more closely. The point is – There is ALWAYS somebody watching. No matter how many “crickets” you get, there are people watching. Listening. Taking it all in. Sometimes they just don’t say anything. 🙂 Don’t shy away from doing something because you have a fear that no...
by Cassie Howard | Nov 10, 2017 | Business Basics |
OMG! Did I really just say that? Did I really just tell you that you should sell more than one thing at a time? Why yes, yes I did. Want to know why I’m suggesting this? BECAUSE IT FUCKING WORKS, THAT’S WHY. I know, I know. You’ve been told by many people that selling too many things at one time will confuse your audience and then -GASP- they won’t buy anything at all because they will be so overwhelmed and unsure. I’m here to tell you that what you’ve been told is bullshit. The only way selling more than one thing at a time can be confusing is if YOU’RE the one feeling confused (and not your audience), simply because you just can’t HANDLE selling multple things together. If this is the case, you should just unsubscribe now because this is not the place for you. Because here? In this community? WE HUSTLE. HARD. AND WE CAN BALANCE MUTPLE THINGS ON OUR HEAD AT ONCE AND NOT DROP A DAMN THING, EVER. And let me just tell you – Not only is selling multple things at once easy to do, it’s also more effective. Meaning, more people buy from you. THE MORE YOU SELL, THE MORE YOU MAKE. And not just of the same offer, either. When you’re only selling one thing over and over, people get bored of it. You get bored of it and the energy fades. THAT is what stops people from buying. On the other hand, when you’re selling a few different things at once, you are giving people VARIETY. And variety is the spice of life, baby! Your community wants...
by Cassie Howard | Oct 19, 2017 | Blogging |
I just found out that my business taxes from 2011-2012 weren’t filed and the government is pissed and wants their money. I didn’t realize they weren’t filed. I have no idea why I wouldn’t file them… Nonetheless, I have 2 years of business taxes that need to be filed, like, yesterday. At first, I was pissed. How the hell could I let this happen? What the hell is wrong with me? Why did I not file??? Then I started placing blame. On my accountant at the time, mostly. But then quickly put the blame back on me, where it belongs. It was my responsibility to be on top of this stuff and I wasn’t. I spoke to my new accountant about it and he is estimating, with taxes owing, interest, and penalties, I’m looking at a $10,000 punch in the face. Sigh. I’m not mad anymore. I’m not upset about it. Because I’ve learned to control my emotions and take hold of them when they start to get out of control (meaning: when I start slipping into a negative headspace). I know that there’s a lesson for me here. It’s not even about the money. I can make $10,000 in a day if I want to. I have more than enough to pay the outstanding taxes right now. That’s not the problem. The problem is that I didn’t even know this had been missed. And I don’t like it when I miss things! I’m not happy to foot a $10,000 bill unexpectedly, but you know what? I’m happy for the experience. Because I know I’m going to learn an important lesson from it. One...
