by Cassie Howard | Oct 2, 2016 | Blogging |
Last night I went out to dinner with a past client and good friend of mine – And the night was full of conversation on everything entrepreneurship and business! My favorite. There’s something powerful that happens when you surround yourself with people who just GET you and are on the same level as you. I know that when I first got into the world of entrepreneurship, the very first thing I did was try to find other people like me. Other people who understood the way I thought and acted. Because my family and friends just did NOT. “Why are you always working?” “Do you ever STOP?” “What do you mean you’re bringing your laptop on vacation?” Non-entrepreneurs simply don’t GET the way an entrepreneur’s brain works. How we live for the hustle How we don’t stop, can’t stop, won’t stop How we give and give and give to our work How we never slow down, ever, for any reason How we are never satisfied and always setting bigger goals How we can never turn our brains off (not that we’d want to!) And so it can be challenging to be around those that AREN’T on the same level as we are, life wise. Because let’s face it – When you’re not an entrepreneur, you don’t live for the hustle, you live for the weekends and and your holidays and vacations. You can’t wait to get home and the work day to be over. But as an entrepreneur, you never STOP creating, engaging, selling, growing! And so it’s always amazing to connect with other entrepreneurs that completely understand you...
by Cassie Howard | Oct 1, 2016 | Work At Home Mom |
Let’s just be honest with each other – You haven’t been going ALL IN. You haven’t been doing EVERYTHING you can. You haven’t been giving it 110%. Now ask yourself WHY. What are you afraid of? What are you scared will happen if you just DO what is necessary? What is freaking you out? And now what if all of those “bad” things happen? Will it be the end of the world? Likely not. You’re doing the BARE minimum. You’re hardly showing up at all. You’re giving excuse after excuse as to why you CAN’T instead ofMAKING excuse after excuse for why you CAN and you WILL! You’re taking days off (WHAT??!?!). You’re allowing yourself to “slow down”. You’re doing tasks that don’t matter. You’re wasting time on activities that won’t make you money. And you’re not spending ENOUGH time on the tasks that will. You want the BADASS title of the one who MADE it? Then things have got to change right now. You can’t be HALF showing up. There’s just no TIME for that. You need to be fully and completely in! So no more excuses. Focus on the RESULT. What do you WANT? Don’t think about the potential struggles (there will be many) Don’t think about the money you’ll have to invest (it will be A LOT) Don’t think about what could go wrong (pretty much everything will at some point) What you want to think about instead is the end result you’re shooting for, Whether that’s money, impact, fame, or all of the above, get crystal fucking clear on what RESULT you really want. And...
by Cassie Howard | Sep 29, 2016 | Sales |
There comes a time when we must ruthlessly get rid of everyone and every thing that isn’t serving us. In fact, this really needs to happen on a regular basis and I’ve just now decided that this is something I’m going to do every month. Because fuck – It feels so damn good to let go of the baggage! Whether it’s cutting loose a pain in the ass client, deleting all those old photos from your computer because they are SO off brand, or purging your email list of those who never open a single email. It’s important to constantly let go of the dead weight following you around so you can focus on who you truly LOVE to serve and what you love doing, who you want to be around, and everything in between. Not only does this make life that much more fun, but it makes YOU that much more fun to be around! It makes business easy, it makes living easy, it makes the hustle easy. There is a common belief that the more people you have in your community, the better. And this is true - somewhat. The more TRULY IDEAL people you have in your community, the better. Those that speak your truth, resonate with your message and act JUST LIKE YOU, who essentially ARE you in another body, THAT is when you’ve succeeded. Those are the people you want in your tribe. You don’t want the followers that never take action You don’t want the people that challenge you You don’t want those that question everything you say You don’t want the whiners, the...
by Cassie Howard | Sep 28, 2016 | Sales |
Do you want to get paid for what you know? For who you are? For what you deserve? Then you better get used to selling! I’ve heard from so many people that they don’t want to sell “too much” because they’re afraid their community will think they’re – Too salesy Too pushy Too annoying Too desperate I used to believe this crap too, for way too long, and my income reflected this. Now, as I sell all day, every single day, unapologetically, I make so much more money that people are still shocked when they hear me say the numbers out loud. And I’m not even close to where I want to be yet, so WATCH OUT! My point is this – If you want to make more, you need to sell more. But at the same time, give VALUE when you sell. You can’t just show up every day and constantly shout at people to “buy my thing, buy my thing, buy my thing!”, because that, in fact, IS salesy, pushy, annoying and comes off as very desperate. Instead, what you want to do, is along with you SELLING all day long, you’re also giving VALUE all day long. Any type of free content you can put out there, you need to do it. Daily. No excuses. Blog posts Emails Videos Podcast episodes Interviews Snapchat & Instagram Stories Twitter tweet Pinterest pin Instagram photo or video Content is KING, it’s always been king, it will always be king. Which means you need to make it a priority every single day. I schedule a minimum of 15-20 minutes a day...
by Cassie Howard | Sep 27, 2016 | Making Money |
Everything you have received up until this point was brought on by you. Whether good or bad, you received what you believed you deserved to have. It’s all about the mindset, baby! If you think you’re going to have a long day, the day will be long. If you think you’re going to lose money, you’ll lose money. If you think you’re going to be tired and sluggish all day, then guess how you’re going to feel - tired and sluggish! But on the other hand – If you think you’re going to be fired up and excited all day, you’ll be fired up and excited all day. If you think you’re going to make a fuckton of money, you’ll make a fuckton of money. If you think things will be easy and fun, things will be easy and fun. But – And here’s the kicker – You have to believe that this is what’s going on in your head. You have to know that YOU determine how your day, your life, will go. If you don’t believe that deep down, then this will not work for you and you will just continue to be a negative blob the rest of your life. Until you wake up Until you splash some water in your face and OWN it And be the person you were meant to be And have the things you want to have And make the impact you want to make And live life on your terms, unapologetically. This happens when you allow yourself to let go. When you allow yourself to just BE. And to...
