One of the most frustrating things about the online coaching world (or any online business world, really, not just coaching), is the amount of people telling you what you SHOULD be doing.
And it’s normal to look at those who appear to be mega successful and want to replicate exactly what they do, so you can get the exact same results they are getting, but –
That’s not how it works.
One BIG lesson I’ve learned over the past 13 years of working online is that you have to do what feels right to YOU. Fuck the rules, ignore everyone, else, go deep within yourself, and do whatever YOU feel called to do.
You don’t HAVE to create a funnel
You don’t HAVE to spend a penny on Facebook ads
You don’t HAVE to spend a month launching
You don’t HAVE to do sales calls
You don’t HAVE to create sales pages
You don’t HAVE to wait until you sell
You don’t HAVE to do webinars or calls
You don’t have to do a damn thing that you don’t feel called to do.
Your people? They want to know YOU. They want to know who you are. They don’t JUST want your how-to’s and step-by-step’s. They want to know who you are as a person, at your CORE level. They want to know what you believe in, what you stand for, what you DON’T stand for.
And all of that?
All of that is CONTENT! It’s all stuff that you can share, it will help people, and you can make money from sharing it.
Remember: They want to know who YOU really are. Show them!
One of the “secrets” to my success is that I just create and sell all freakin’ day long. I wake up, I write, I create, I sell. And I don’t stop there –
I do it ALL.DAY.LONG.
But in a way that FEELS good to me, which is –
I share what’s going on in my life (content)
I share tips and tricks I’ve learned (content)
I share mistakes I made and lessons that came from them (content)
I share what’s going on behind the scenes in my business (content)
I share my thoughts and feelings and beliefs (content)
I share advice and verbal ass-kickings (content)
I do what I want
I say what I want
I AM who I am
And it’s easy. Because it’s just me living my life and sharing it with my community.
Then, I just sell off the back of that content. Whatever offering I feel called to sell at the time.
I can’t even tell you the amount of people who warned me about being “too aggressive” and swearing in my content. “People won’t think you’re professional and if you’re not professional, they won’t buy from you”, I was told.
Well –
Considering I made over $500,000 last year alone proves otherwise, my friend. 🙂
Considering I have people tell me EVERY DAY that they love how outspoken I am and wish they could be like me, proves that being MYSELF and doing things MY way is exactly what I need to be doing. And so I do. Daily.
The second I stopped pretending to be someone I’m not and I avoided copying other people and trying to replicate their success, was the second I started seeing success in MY way. In a way that actually felt good to me.
Now, I’m not saying you shouldn’t push yourself and do things that scare you. I’m not saying you should avoid feeling uncomfortable, because growth and liberation comes from being uncombortable and doing scary things –
What I’m saying is that if your gut is saying “ugh, that sounds terrible, I don’t want anything to do with that”, then you shouldn’t be doing it.
Can you say that you’re ONLY doing things that feel good to you? Or are you doing things that you’re TOLD to do?
When you can learn to ignore the “logical” steps that you hear in your head and instead start listening, and trusting, your gut feelings? THAT is when everything just starts working out.
And things are exactly how they’re supposed to be.
There are only 3 things you NEED to do every day –
1. Mindset work
2. Messaging/creating content
3. Marketing/sales
But HOW you do those 3 things? Is totally up to you. As long as you do them daily.
The more you create = the more you sell = the more people you impact. <— That right there is the recipe for success! Create, sell, impact. BOOM, done! Why are you making things so complicated? Do you want to help people? Do you want to be of service and give great value? Do you want to make money doing what you love?
Then create more. Sell more. Impact more!
Don’t forget –
You really can be, do and have EVERYTHING you want. Take action now!