Have you ever sat down to write a post on Facebook (because you’re supposed to be posting in there multiple times a day, ya know) and your mind just goes blank?
I mean completely blank. You’ve got nothing.
So you close your laptop and say “I’ll do it later”. Or worse, you start browsing Facebook for “inspiration” and come up for air hours later, still with nothing to post about (unless your peeps want to know about baby goats wearing pajamas or the 5 dead giveaways you’re afraid of spiders).
Let me blow your mind for a second - writing Facebook posts does NOT need to be such a struggle. In fact, writing Facebook posts can be easy and take minimal time and effort with this one simple trick.
Insert the Weekly Facebook List (my dirty little secret).
Try this: Every week (ideally on a Sunday), sit down and write out a list of 30+ different Facebook post ideas (3-5 posts per day, plus some extras).
Then, each morning, pull 3-5 of the ideas from that list and you can either write them throughout the day, or write them all first thing in the morning and then copy and paste them into Facebook groups throughout the day.
Stumped on what to add to your list?
Here are some ideas:
- Questions, questions, questions. Any questions at all. Just make them REALLY easy to answer.
- Behind the scenes photos of you working on your business (your laptop, your to-do list, your morning coffee, whatever).
- A vulnerable story that you’re almost too scared to post (but post it anyway, people love to know you’re not perfect).
- A short story about a mistake you made and what you learned from that mistake.
- A picture of your dog. Or your cat. Or your baby. Ask others to share their own photos. People love that shit and you’ll get a ton of engagement.
- Tips, tricks and strategies that will help your ideal client. What are they really struggling with or desiring right now?
- A photo of how you’re practicing self-care. Exercising. A healthy meal. Reading. Meditating. Show it all.
This is just the tip of the iceberg. There are so many things you can share in Facebook groups. It’s almost impossible to get stumped (but without a list of ideas, it can happen).
Aim for:
1+ post per day that has tips/tricks/strategies to help your ideal clients
2+ posts per day that are purely for visibility (asking questions, sharing photos, etc.)
Keep it simple. Don’t overcomplicate this stuff. That’s how you go crazy.
TIP: If you’re finding it hard to come up with what to add to your list of Facebook post ideas, spend some time in the groups where your ideal clients are. What are they always complaining or asking questions about? Focus your posts around those topics.
I find it easiest to create this list of 30+ Facebook post ideas every Sunday so it’s ready to be used for the week ahead, but you can certainly create it any day of the week. It will be helpful nonetheless.
Now get to work on that list and enjoy how stress-free Facebook groups can be.
xx,
Cassie