The stuff that sells (it’s not what you think!)

The stuff that sells (it’s not what you think!)

The month when everyone steps away, takes time off, and relaaaaaaaaaxes for days or weeks at a time.

The content is pre-scheduled in Hootsuite and Buffer. 

The emails are already written and ready to be sent to their list of eager fans.

Celebrating the end of another year.

And I’m over here like “BITCH, THIS IS THE BEGINNING, NOT THE END. I’M JUST GETTING STARTED!”.

Ain’t no breaks happening over here! I’m in full on planning mode. 

I’m about to uplevel.
I’m about to set massive goals.
I’m about to take huge risks. 
I’m about to create new things.
I’m about to go WAY MORE in than I am now.

Will I take a bit of time out to celebrate the holidays with my family? OF COURSE. I’m not a TOTAL Scrooge. I love the holidays like anyone. But I love my business, too. And I love my community. I’m not gonna just disappear on them.

Here’s the thing you need to realize, – 

If you have to take a break
If you feel like it’s NECESSARY to take a break
If you truly WANT to take a break

You’re in the wrong fucking business.

Just admit that you’re in it for the money. Just admit that this is WORK for you. A job that you need, so you can pay the bills. This is NOT your life.

Do you understand what I’m saying?

You can simply be YOU and THAT can be your business! Why would you want it any other way?? I just don’t get it. Maybe I’m delusional, thinking that people want to monetize their life. What’s better than making money to simply LIVE? 

You don’t have to have the perfect SYSTEM. 
You don’t have to work certain hours. 
You don’t have to create or do things that don’t feel right to YOU.

You can simply be you. Say what you want. Do what you want. And make money.

The key? Document that shit! Share your discoveries. Share what you love. Share your passions. Share what you really want people to know and understand. Express your beliefs. What you stand for. THIS is what they buy. 

Do you think I throw together offer after offer because I think it’s what will make me money? NO! I offer what I offer because it’s stuff I’m doing anyway. It’s stuff I’m creating for myself anyway. It’s things I’m currently saying and doing anyway. Why not share it? Why not put it out there for others to learn from, so others can experience the results I’m experiencing?l

THIS IS THE STUFF THAT SELLS. 

Not my perfect sales funnel
Not my perfect webinars
Not my perfect video series

What sells is me. My words. My message. 

I had a client message me a few weeks ago with this message: 

Cassie! I have a weird question. Can you tell me what I bought from you the other day? I signed up for it because I love you and your stuff, but for the life of me I can’t remember what it was. Any idea? Can you let me know please?”

THIS IS MY FUCKNG POINT.

My client didn’t buy my program. She didn’t buy the benefits. She didn’t even buy the results. She bought ME. 

When your message is THAT clear, when your mindset is SO on point, when you are simply living, and sharing your voice, then, and only then, can you experience the FREEDOM you’ve been craving.

Freedom with your time
Freedom with your finances
Freedom with what you do

Freedom with your LIFESTYLE.

You really can be, do and have EVERYTHING you want. Take action now! Do it YOUR way.