OMG….
Did I really just say that?
Did I really just tell you that you should sell more than one thing at a time?
Why yes, yes I did. Want to know why I’m suggesting this?
BECAUSE IT WORKS, THAT’S WHY.
I know, I know. You’ve been told by many people that selling too many things at one time will confuse your audience and then -GASP- they won’t buy anything at all because they will be so overwhelmed and unsure.
I’m here to tell you that what you’ve been told is bullshit.
Not only is selling multiple things at once easy to do, it’s also more effective. Meaning, more people buy from you.
THE MORE YOU SELL, THE MORE YOU MAKE. And not just of the same offer, either.
When you’re only selling one thing over and over, people get bored of it. You get bored of it and the energy fades. THAT is what stops people from buying.
On the other hand, when you’re selling a few different things at once, you are giving people VARIETY. And variety is the spice of life, baby!
Your community wants variety. They want a handful of choices and they want to pick the one that suits them best in that moment.
Selling more than one thing at a time is beneficial for a variety of reasons, including –
>> Your audience doesn’t get bored of your offer
>> YOU don’t get bored of your offer
>> You give people options and THEY get to make the decision on what you buy (we all like to feel as though we’re in charge, so let your audience be with their buying decisions!)
>> You are able to reach people at different stages, financially (charging 1 high-end offer and 1 low-end, for example)
Want to make more money?
SELL MORE! SELL DIFFERENT THINGS!
For example, this week, I’m offering –
- Marketing Mastery (short course)
- Gold Card Experience (unlimited access to all of my offers for 12 months)
- 3-Month Private 1:1 Mentorship (brand new 1:1 package)
Not to mention all of my DIY courses, eBooks, and monthly membership that are always available for sale.
That’s 3 things I am actively offering at once, and guess what! People don’t get confused! In fact, they just buy more!
The people who can’t afford my higher-end offers will purchase the Marketing Mastery course.
The people who want 1:1 support and are able to afford private coaching, will sign up for the 3-month mentorship.
The people in between will purchase the Gold Card (it’s only $99 per month!).
Another thing to keep in mind is that some people want to “test drive” you and your services first, so having a super low-end offer available at all times is key, so you have something to sell to them.
I used to believe the whole “don’t sell more than one thing at a time” bullshit, but then I got bored. Which is why I also stopped doing the exhausting months-long launches.
And then I just started selling whatever I wanted to, whenever I wanted to sell it. And wouldn’t you know it? THAT SHIT WORKED! People are buying every day.
Of course, I do have strategies for launching, promotional plans, etc.
BUT –
I sell multiple things at a time, and I sell often (many times a day).
This is one of the main reasons I was able to scale my business, make more money ($20K months to $80K months and growing!) and get more people into my funnels, which means people are buying MORE after they’ve made that initial purchase.
If you’re not selling more than one thing at a time, you’re leaving money on the table.
You’re also leaving people in your community stranded, with nothing to hold on to, because they have no offer, no course, no program, no training, to help them.
I resisted selling multiple things. I also resisted selling every day. And I DEFINITELY resisted selling all day long!
But now I regularly do all 3 of those things and my income just keeps growing. Manifesting money has never been so easy!
The whole concept of “rules” around selling is frustrating. Because when you are restricted with what you can sell, and how, and when.. you feel restricted in general.
And this is no good for selling, making an impact, helping people, and making money.
Sell more stuff. Sell often. Push harder. Make a difference. And ultimately? MAKE MORE MONEY.
Trust it. Do it. And watch what happens!