by Cassie Howard | Mar 3, 2017 | Business Basics |
I remember when I first started coaching. I would work with just about anybody. It wasn’t only about the money, I really did believe I could help them, too, but money definitely played a part in my decision-making (something I deeply regret). But the sad thing is that I couldn’t help them. Because they weren’t my soulmate clients. They weren’t JUST LIKE ME. They weren’t committed. You see, here’s one VERY big lesson I learned early on: You need to say NO to more people that you say YES to, when it comes to 1:1 clients. And more importantly than that, you need to only say yes to those that are SOULMATE CLIENTS – Meaning: Your clients are JUST LIKE YOU in every way, you’re just ahead of them on the ladder and they want to be where you are. I worked with a bunch of clients who, in the end, I just couldn’t help, because they didn’t have the qualities I believe are necessary to succeed in business: Focus, Determination, Stamina, Clarity, and fucking HUSTLE. Which was MY fault for accepting them as clients. I take full responsibility for that. I ended up “firing” most of these clients, because I just couldn’t stand working with them for a second longer. They were NOT willing to do what it took to get the results they wanted, and it drove me insane. It was starting to rub off on me. And that’s NOT something I’m willing to let happen. I’ve worked too damn hard to get where I am, both with my mindset and my physical hustle. There’s no way in...
