by Cassie Howard | Sep 14, 2017 | Visibility |
I was talking to a client earlier and something came up that I find is a common “problem” for most people, especially LEADERS – Not wanting to say the wrong thing at the wrong time. Also: Not wanting to offend anyone. I had to physically restrain myself from slaming down the phone, after releasing a loud SIGH. “Really? This again?”, I thought to myself. “Why don’t people get it? How can I explain this in a way that penetrates their mind so that it STICKS?” She went on to say “I have to take the time to make sure I say it right”… to which I blurted out “there is no RIGHT way to say it - you just open up your mouth and let it out!” Which brings me to another issue: CONTENT. Let me make this clear: Content is not something you create. Content is created by being who you ARE. Therefor, content can’t ever be an issue. You can’t ever wait, or put your business on hold, or “do it later” - that would require you to wait to THINK. And that’s simply impossible. You have 50,000-70,000 thoughts every day. There’s no way that you can shut those thoughts off. They’re gonna happen whether you want them to or not. Sharing who you are, is content. Sharing what think, is content. Sharing what you’re doing, is content. Sharing what you believe, is content. And how do you share that content, exactly? YOU SAY IT THE WAY YOU THINK IT. My “secret” to creating content all day, every day is that whenever I have a thought that I think “ooh, that’s good”, my unspoken...
