by Cassie Howard | Jul 31, 2020 | Business Basics, Mindset |
It’s hard fucking work being the boss of yourself. Don’t get me wrong: Getting to be the boss of ME is one of the best things that ever happened in my life. But it’s also one of the hardest things I’ve ever done. And so it frustrates me beyond belief when people, who just find out that I have my own company and work for myself, say things like – “It must be so nice” “You’re so lucky” “I wish I could do that” “You must love all of the free time” (ARE YOU JOKING RIGHT NOW???) “What do you do all day?” “Don’t you get bored?” And on and on. I just get madder and madder the more they talk. People who aren’t entrepreneurs just don’t get how being one is so hard and so fun all at the same time. No, we don’t have someone bossing us around all day, but we work harder than anyone we know with a “regular” job. No, we don’t have to ask for vacation time or sick days, but we work double the hours of everyone we know that does. No, we don’t have to do work that we absolutely hate, but we still have to do tasks that aren’t fun. No, we don’t have all the time in the world, we often have less time than most people. No, we don’t sit on our ass watching The Bachelor and taking naps all day, we are growing an empire, and that is an all-day, every day to-do. Entrepreneurs are some of the hardest working people I know. They work while others...
by Cassie Howard | Jul 30, 2020 | Business Basics, Goals, Making Money |
I’ve always been the kind of person that is a complete open book. Ask me, and I’ll tell you. I don’t hide anything. I don’t keep secrets. I don’t lie. I don’t embellish the truth. I give it to you straight. That is what makes me a good coach. No fluff, no bullshit, just facts. Lately I’ve seen a lot of women complaining about other women that share their numbers (like me!), saying it’s tacky. These women share how much money they’ve made, how much money they spend, how many clients they have. You get the idea. Not only is it healthy to talk about money, but the more open you can be about it, the easier it is to let go of old money beliefs that may be holding you back from receiving the financial abundance you really want. I often share how much money I make, what my money goals are for the month or year and what I spend my money on. I don’t do this to brag or pretend that I’m better than somebody else, I do it to show that YOU can do this, too! You can also have consistent 5-figure months, you can also take multiple trips around the world each year, you can also make multiple six-figure years your new normal. But only if you are comfortable and confident when talking and reading about money. The next time you receive an email or see an article or stumble across a social media post where someone is talking about money - JUMP IN. Read it. Leave a comment. Share your story. Be open,...
by Cassie Howard | Jul 29, 2020 | Business Basics, Making Money, Mindset |
I used to think that my opinion didn’t matter. That I should shut up and let the “smart people” who knew better do the talking. I would hide in the back of the room at school, at work, at family events – Anywhere there was a crowd, really – And I would keep my mouth shut. If someone asked me for my opinion, I would say whatever I thought they wanted me to say, because I didn’t want to be singled out for being “different”. In all honesty, I was scared to share what I REALLY thought about what was being talked about. I didn’t want anyone to see me as an outsider because I had a different opinion than everyone else (which I usually did), so I followed the crowd and said what I thought I “should” say. And yeah, people liked me (probably because they thought I was exactly like them and felt the same way as they did about certain issues), but I always felt out of place in those relationships. Have you ever had that feeling of disgustingness when you agreed to something you didn’t actually wanna agree to? A “WHY did I just say yes to that?!” kind of feeling? When someone said something, looked over at you, and asked “right?”, seeking some kind of confirmation that they are correct, and you nodded your head and agreed, even though you felt differently? Yeah. That. I did that shit all of the time. I really didn’t like it when someone didn’t like me. It would make me all kinds of upset and I just wanted...
by Cassie Howard | Jul 28, 2020 | Business Basics, Sales |
Just deleted another email from a company telling me they can help get my product into stores. I get these emails every week - from PR firms, sales people, distributors - and I delete them all. Not because I’m not interested. Sometimes I am. But for one very simple – Very VERY basic reason – They don’t personalize the email. They don’t take the time to write the email to ME - to show me why I should hire THEM. Why they’re the person/firm to solve my problems (and what problems they’d be solving). They take some cookie-cutter message that they’ve likely sent to dozens or hundreds of other companies, not bothering to spend a few extra minutes to PERSONALIZE the message to me. They don’t make it seem like they care about me or my product - only my money. In many cases, they don’t even use my name! This email I just deleted was addressed to “Metta Tea Company”... um… seriously? You couldn’t spend 30 seconds on our website to see what our names are? And unfortunately, this doesn’t just happen with our tea company. I’ve received emails like this from coaches trying to sell me services, too. “Hey girl!” “Hey gorgeous!” SAY MY NAME, BOO. That’ll buy you a bit of my time. And then SELL ME WHAT I WANT. Truth be told – I love to buy. I love when people sell to me. But only when I know they’re speaking to ME: addressing my concerns, my pain points, my desires, and offering me a solution. (And by using MY NAME in the message FFS.)...
by Cassie Howard | Jul 27, 2020 | Business Basics, Making Money, Social Media, Visibility |
We need to talk. Enough is enough with the bullshit games you’re playing with yourself, okay? You’re making it harder than it actually is. You’re actually CALLING IN the stress, the fear, the frustration in your life by doing things the way you’ve been doing. No more. No more making things hard. No more doing things because you think you have to. No more stalking people on FB (don’t lie, I know you do it!). No more trying to “figure it out”. No more waiting for the perfect moment. No more playing it safe. No more over-thinking anything. It’s time now for you to leap. To make a big, BOLD decision. To take a chance. And to TRUST and KNOW that everything is working out in your favor. Everything is happening right on schedule. Everything is happening exactly as it’s supposed to. Everything is happening for your benefit. Know. Trust. Believe. Stop hiding! Stop letting other people shine while you hide out in the shadows, secretly spying on them to see how they do it. Stop analyzing their moves. Their products. Their prices. Their content. Their emails. Stop trying to be like them! If you want to get paid to be YOU, you need to show up and fucking BE you! Not forcing things you don’t feel good about, not TRYING to show up – Just be. And just do. You must do what energizes you! You must do what makes you feel alive! You must do what feels fun and exciting! You must do what makes you feel good! You must do what makes you truly happy! You...
