by Cassie Howard | Oct 14, 2018 | Blogging |
Earlier this week, I spent 3 days in an AirBnb in downtown Toronto. I flew in my social media manager/assistant/twin badass Crystal, to spend those days with me, gettin’ shit done. And get shit done, we did. In addition to taking pictures and behind-the-scenes Insta Stories the whole time, eating unlimited amounts of vegan food, and sitting on our balcony, staring at the incredible view of the city, we also: >> Shut down my Facebook group of over 6,600 people and started a new one (you can join here, it’s free). >> Re-launched UPGRADED, my most popular 1:1 coaching program EVER (we start soon; message me for deets). >> Mapped out our re-launch for The Relentless Entrepreneur (round 3 - I love this program so much!). Doors open Nov. 1st! >> Re-vamped our Instagram strategy, and ended up with HUNDREDS of new followers and way more engagement in just a few days (with NO BOTS, I should add!). In between all of this, I also: - Created content for current on-going programs. - Wrote and wrote and wrote some more. - Had messenger conversations about UPGRADED once it was officially launched. - Journaled… a lot. - Made a menu plan and ordered groceries for the rest of the week. - Decided on a new Facebook ads strategy and started getting all of that in place. - Did my daily money work. (Of course!) When I got home after taking Crystal to the airport, I crashed on the couch for a solid 2 hours. I was SO tired, but in the best way possible. The truth is, I LOVE being busy....
by Cassie Howard | Oct 10, 2018 | Making Money |
I was thinking about this today as I was lying in bed, trying desperately to sleep just a liiiittle bit longer, while my body was having NONE of that – Around how for some people, making money is like breathing (so easy), while for others, it’s like pulling teeth. Excruciating. Hard. Time-Consuming. And I got to thinking.. For everyone that struggles with making money, getting paid to do what they love, what is it that they’re missing? The answer was obvious, as it always is: They ain’t sellin’ THEM. They’re trying to piece together the perfect offer. They’re looking at what everyone else is doing and just doing that, thinking it’s gonna work for them, too. They’re pricing “strategically”. See, it’s not about what you’re doing, it’s about who you’re BEING, because what you’re really selling? Is YOU. Your energy. Your vibe. You don’t have to worry about saying the right thing, doing the right thing.. You just have to show up, be yourself, and say what’s on your heart. There’s no real strategy other than the strategy for being you and sharing who you are with the world. Sharing what you’re passionate about. Sharing what you can’t stand behind. Sharing what you believe in fully. Sharing what you’re doing, how you’re living, what you’re experiencing. Sharing the good days, and the bad. Being authentic and real. That’s what will allow you to build a relationship with your audience. That’s what will attract tribes of soulmate peeps into your space. That’s what will get you paid. None of the other stuff is as powerful as just you being YOU....
by Cassie Howard | Oct 2, 2018 | Business Basics |
I have something to share with you today that I think you will appreciate and resonate with. This is an EXTREMELY valuable lesson I’ve learned over 14+ years of building online businesses: >> Never sway from your boundaries. << There are no exceptions. There are no “this time only” occurances. There are no rules of yours to be broken. Do it once, and people are going to expect you to do it all the time. #nothanks When you have a belief and a desire, you HOLD FIRM, no matter what or who tries to shake you. Because trust me, you WILL be tested. Me? I don’t do discovery calls. Ever. For anyone. You either know, like and trust me as your mentor, or you don’t. I don’t give refunds to anyone who asks. Why? Because I don’t allow my clients to give up on themselves and back out of what they felt was aligned at the time. I don’t do calls during certain hours when I’m with my family or doing my morning routine. If you can’t deal with that, we probably shouldn’t work together (on the phone, at least). —> I have boundaries. And I stick to them. Even if someone says “I’m gonna sign up for your program after we talk on the phone, it’s only for a few minutes!” or something along those lines, the answer is no – “No, sorry, I don’t do discovery calls. But I’m happy to chat with you via email or FB voice chat about what you need.” Don’t let fear try to scare you with “what if” scenarios. (OMG, but what...
by Cassie Howard | Sep 26, 2018 | Visibility |
Can I ask you a question? WHAT THE HELL HAPPENED TO YOUR FIRE? You know, the one that burned so strongly inside of you that you would do whatever it took? The one that made you forget about anything else but your passion, your dream, your desires? The one that got you out of bed in the morning, eager to GET GOING and making progress toward your goals? Your FIRE is fading.. and fading fast. What’s happening? What’s going on? Why on EARTH are you slowing down? You were so damn close and then you got… What? Lazy? Tired? Frustrated? Or maybe you decided that you needed a BREAK and so off you want on a little vacay that lasted 2 weeks and – NOW I’M BACK, you say, but you.. You just aren’t. You haven’t been “here” for awhile now, even when you’ve physically been present. Your dreams are DYING. Your passion is DWINDLING. Your confidence is SHATTERED. And you KNOW this, of course, but you don’t wanna fully believe it, do you? You don’t wanna admit that, maybe.. just maybe.. you fucked it all up again. Again again again, you go, setting big goals, gettin’ all RAH RAH RAH, THIS IS IT, I’M BACK BITCHES, AND THIS IS MY TIME.. then.. Almost like clockwork… You’re gone again. Your work feels boring. Sales have dried up. Clients arefew & far between. You’re feeling exhaused. Fed up. Frustrated beyond belief.. and you wonder: This again? Really? YES. THIS AGAIN. You’ve lost your fire. You’ve forgotten who you ARE. And so OF COURSE things stop working. OF COURSE things don’t...
by Cassie Howard | Sep 25, 2018 | Making Money |
What you charge for your programs and services is irrelevant. You could charge $2 or $200,000 and it wouldn’t matter. You will STILL have people say “no”, and you will still have people say “yes”. Because what really matters is never the price tag, it’s the value associated with it. That’s what people are interested in. The price is just a small detail. If you can sell me a RESULT, I don’t care what the price is, I. AM. IN! When I signed on to work with my coaches, it wasn’t because they were “cheap” or because I could “afford” them, it was because my soul told me I had no other choice. That this WAS my answer. Even though it made zero sense on paper, even though I was drowning in debt, credit cards maxed out, bleeding money like crazy, I STILL invested a lot of money in coaching. Not because I’m insane (although some may argue this fact!), but because I’m fucking SMART. Because I know that every time I invest in myself in a big way like that, I get the motherfucking results. Every time I push myself just outside of my comfort zone, I experience bigger and better shifts than I ever have in the past when I was just playing it safe. I don’t give a shit what the price is. If I can get a RESULT from that financial investment, I’ll find a way to make it happen. I’ve spent well over $100,000 on coaches and mentorships and will spend MUCH more than that in the coming months, because I know how VALUABLE...
